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Experiment
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18
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15
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Dertwinkel-Kalt, Markus
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Journal of business research : JBR
88
Journal of economic behavior & organization : JEBO
77
Journal of behavioral and experimental economics
60
Journal of consumer research : JCR ; an interdisciplinary bimonthly
53
Management science : journal of the Institute for Operations Research and the Management Sciences
52
Journal of retailing and consumer services
49
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Psychology & marketing
47
Journal of behavioral decision making
43
Journal of marketing research : JMR
42
Food policy : economics planning and politics of food and agriculture
39
NBER working paper series
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Journal of economic psychology : research in economic psychology and behavioral economics
38
Information systems research : ISR
37
CESifo working papers
33
Discussion paper
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
International journal of hospitality management
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
30
Discussion paper series / IZA
29
Tourism management : research, policies, practice
27
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Experimental economics : a journal of the Economic Science Association
23
International journal of electronic commerce : IJEC
22
Management information systems : mis quarterly
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Working paper / National Bureau of Economic Research, Inc.
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Journal of retailing
20
Marketing letters : a journal of research in marketing
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NBER Working Paper
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
European economic review : EER
18
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Journal of travel and tourism marketing
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Working paper series
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American journal of agricultural economics
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Journal of management information systems : JMIS
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ECONIS (ZBW)
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EconStor
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RePEc
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1
Do virtual goods entice more online donations? : perspectives of mental imagery and project appeal
Zheng, Chundong
;
Cao, Yanan
;
Wu, Yi
;
Yu, Jie
- In:
Information & management : the internat. journal of …
60
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014303333
Saved in:
2
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
3
Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market
Upadhyay, Yogesh
;
Baber, Ruturaj
;
Paul, Justin
;
Baber, …
- In:
Electronic commerce research
24
(
2024
)
2
,
pp. 799-823
Persistent link: https://www.econbiz.de/10015062799
Saved in:
4
All without leaving home : building a conceptual model of virtual tourism experiences
Wei, Wenqi
;
Baker, Melissa A.
;
Onder, Irem
- In:
International journal of contemporary hospitality management
35
(
2023
)
4
,
pp. 1284-1303
Persistent link: https://www.econbiz.de/10014280780
Saved in:
5
The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus
;
Bigné Alcañiz, J. Enrique
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
Saved in:
6
Consumer response to virtual CSR experiences
Lee, Yoon-Joo
;
Zhao, Wen
;
Chen, Huan
- In:
Journal of current issues and research in advertising
42
(
2021
)
1
,
pp. 102-122
Persistent link: https://www.econbiz.de/10012483556
Saved in:
7
Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van
;
Reijmersdal, Eva A. van
;
Smit, …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
Saved in:
8
The influence of scent on virtual reality experiences : the role of aroma-content congruence
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 289-301
Persistent link: https://www.econbiz.de/10012430512
Saved in:
9
The power of flattery : enhancing prosocial behavior through virtual influencers
Quach, Sara
;
Cheah, Isaac
;
Thaichon, Park
- In:
Psychology & marketing
41
(
2024
)
7
,
pp. 1629-1648
Persistent link: https://www.econbiz.de/10014555637
Saved in:
10
The power of consequential product sounds
Ringler, Christine
;
Sirianni, Nancy J.
;
Christenson, Brett
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 288-300
Persistent link: https://www.econbiz.de/10012649001
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