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Experiment
Consumer behaviour
83,630
Konsumentenverhalten
81,180
Brand management
17,741
Markenführung
17,328
Brand image
11,228
Markenimage
11,116
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5,989
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5,724
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5,466
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5,346
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5,200
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4,963
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4,563
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4,516
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4,461
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4,407
Werbewirkung
4,166
Advertising effects
4,112
Electronic Commerce
3,896
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3,750
Verbraucherverhalten
3,591
Marketingmanagement
3,584
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3,576
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3,454
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3,412
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3,390
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2,930
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Sutter, Matthias
39
Lusk, Jayson L.
27
Nayga, Rodolfo M.
26
Kerschbamer, Rudolf
18
Müller, Holger
13
Engelmann, Dirk
12
Güth, Werner
12
Liu, Qing
12
Messer, Kent D.
12
Taubinsky, Dmitry
12
Dertwinkel-Kalt, Markus
11
Wansink, Brian
11
Caputo, Vincenzina
10
Falk, Armin
10
Gillingham, Kenneth
10
Grohmann, Antonia
10
Huck, Steffen
10
Kim, Jungkeun
10
Mattila, Anna S.
10
Neururer, Daniel
10
Vogt, Bodo
10
Dellaert, Benedict G. C.
9
Dewitte, Siegfried
9
Givi, Julian
9
Marette, Stéphan
9
Oppewal, Harmen
9
Palma, Marco A.
9
Chernev, Alexander
8
Crosetto, Paolo
8
Gierl, Heribert
8
Houde, Sébastien
8
Koch, Alexander K.
8
Köster, Mats
8
Nafziger, Julia
8
Sausgruber, Rupert
8
Warlop, Luk
8
Yue, Chengyan
8
Bartling, Björn
7
Dahl, Darren W.
7
Fraser, Iain M.
7
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National Bureau of Economic Research
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Business Information Centre <Toronto>
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Center for Economic Research <Tilburg>
1
Chambre de commerce et d'industrie de Paris
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Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
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Edward Elgar Publishing
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Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
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Federal Reserve Bank of Chicago / Research Dept
1
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1
Friedrich-Schiller-Universität Jena
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
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Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
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INSEAD-Wharton Alliance Center for Global Research & Development
1
Internationales Institut für Umwelt und Gesellschaft
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Leibniz-Institut für Wirtschaftsforschung Halle
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London Economics Ltd
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OECD
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Technische Universität Clausthal
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Universität Mannheim
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Universiṭat Bar-Ilan / Department of Economics
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Uniwersytet Warszawski / Wydział Nauk Ekonomicznych
1
Verlag Dr. Hut <München>
1
Verlag Dr. Kovač
1
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Journal of business research : JBR
86
Journal of economic behavior & organization : JEBO
64
Journal of behavioral and experimental economics
54
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of retailing and consumer services
47
Psychology & marketing
47
Journal of behavioral decision making
43
Journal of marketing research : JMR
41
Management science : journal of the Institute for Operations Research and the Management Sciences
40
Food policy : economics planning and politics of food and agriculture
39
Journal of economic psychology : research in economic psychology and behavioral economics
37
NBER working paper series
34
International journal of hospitality management
31
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Discussion paper
28
CESifo working papers
27
Information systems research : ISR
26
Discussion paper series / IZA
25
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Tourism management : research, policies, practice
25
Experimental economics : a journal of the Economic Science Association
23
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
23
Marketing letters : a journal of research in marketing
21
International journal of electronic commerce : IJEC
19
NBER Working Paper
19
Working paper / National Bureau of Economic Research, Inc.
19
Journal of consumer research : JCR ; an interdisciplinary journal
18
Journal of retailing
18
American journal of agricultural economics
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
European economic review : EER
16
International journal of consumer studies
16
Journal of travel and tourism marketing
16
Working papers in economics and statistics
16
Economics letters
15
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
15
Journal of marketing communications
15
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ECONIS (ZBW)
3,485
EconStor
6
Other ZBW resources
3
RePEc
1
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1
The sound of cooperation : musical influences on cooperative behavior
Kniffin, Kevin M.
;
Yan, Jubo
;
Wansink, Brian
;
Schulze, …
- In:
Journal of organizational behavior : OB ; the internat. …
38
(
2017
)
3
,
pp. 372-390
Persistent link: https://www.econbiz.de/10011700459
Saved in:
2
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental marketing research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
3
Effect of brand associations on consumer reactions to unknown on-line brands
Delgado-Ballester, Elena
;
Hernández-Espallardo, Miguel
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 81-113
Persistent link: https://www.econbiz.de/10003698447
Saved in:
4
An experimental study of the role of brand strength in the relationship between the medium of communication and perceived credibility of the message
Marshall, Roger
;
WoonBong, Na
-
2007
Persistent link: https://www.econbiz.de/10003540653
Saved in:
5
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
6
The effects of word-of-mouth incentivization on consumer brand attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
Saved in:
7
Consumer willingness to pay for local designations : brand effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
Saved in:
8
Experiential marketing on brand advocacy : a mixed-method approach on global Apple product users
Machado, Ricardo
;
Cant, Michael C.
- In:
International business and economics research journal
13
(
2014
)
5
,
pp. 955-962
Persistent link: https://www.econbiz.de/10011281026
Saved in:
9
The impact of brand experiences on brand resonance in multi-channel fashion retailing
Huang, Ran
;
Lee, Stacy H.
;
Kim, HaeJung
;
Evans, Leslie
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 129-147
Persistent link: https://www.econbiz.de/10011302385
Saved in:
10
To brand or to rebrand : investigating to effects of rebranding on brand equity and consumer attitudes
Roy, Subhadip
;
Sarkar, Soumya
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 340-360
Persistent link: https://www.econbiz.de/10011339288
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