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Experiment
Innovation
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67
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47
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30
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28
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26
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25
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24
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23
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23
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23
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22
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22
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21
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20
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18
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Journal of economic behavior & organization : JEBO
151
Journal of behavioral and experimental economics
100
Journal of business research : JBR
92
Discussion paper series / IZA
72
Journal of economic psychology : research in economic psychology and behavioral economics
69
CESifo working papers
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Management science : journal of the Institute for Operations Research and the Management Sciences
63
Journal of behavioral decision making
56
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NBER working paper series
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Experimental economics : a journal of the Economic Science Association
55
Psychology & marketing
53
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
50
Journal of retailing and consumer services
48
Journal of marketing research : JMR
46
Economics letters
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Food policy : economics planning and politics of food and agriculture
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NBER Working Paper
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Journal of public economics
37
Games and economic behavior
33
Information systems research : ISR
32
International journal of hospitality management
32
Games
30
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
29
Working papers in economics and statistics
28
European economic review : EER
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
Tourism management : research, policies, practice
25
IZA Discussion Paper
24
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Marketing letters : a journal of research in marketing
23
Applied economics letters
22
Discussion paper / Tinbergen Institute
22
Journal of consumer research : JCR ; an interdisciplinary journal
21
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International journal of electronic commerce : IJEC
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ECONIS (ZBW)
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RePEc
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EconStor
14
Other ZBW resources
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USB Cologne (business full texts)
1
USB Cologne (EcoSocSci)
1
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1
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
2
Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar
brand
names in
brand
name
innovation
Kronrod, Ann
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
Saved in:
3
Advertisement attitude,
brand
attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
4
Brand
Presence in Decision-Making Involving Decoys
Kubalová, Radka
;
Klepek, Martin
- In:
Market : review for marketing theory and practice
34
(
2022
)
1
,
pp. 9-24
Persistent link: https://www.econbiz.de/10013335995
Saved in:
5
The effects of word-of-mouth incentivization on consumer
brand
attitude
Pongjit, Chompunuch
;
Beise-Zee, Rian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 720-735
Persistent link: https://www.econbiz.de/10011416934
Saved in:
6
Make me happy, make it credible : the effect of CSR message framing on online
brand
engagement
Cordero-Gutiérrez, Rebeca
;
Aljarah, Ahmad
;
López, Manuela
- In:
Management decision
62
(
2024
)
2
,
pp. 532-548
Persistent link: https://www.econbiz.de/10014637160
Saved in:
7
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
Saved in:
8
Consumer willingness to pay for local designations :
brand
effects and heterogeneity at the retail level
Bosworth, Ryan C.
;
Bailey, DeeVon
;
Curtis, Kynda R.
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 274-292
Persistent link: https://www.econbiz.de/10011432236
Saved in:
9
Experiential marketing on
brand
advocacy : a mixed-method approach on global Apple product users
Machado, Ricardo
;
Cant, Michael C.
- In:
International business and economics research journal
13
(
2014
)
5
,
pp. 955-962
Persistent link: https://www.econbiz.de/10011281026
Saved in:
10
The impact of
brand
experiences on
brand
resonance in multi-channel fashion retailing
Huang, Ran
;
Lee, Stacy H.
;
Kim, HaeJung
;
Evans, Leslie
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 129-147
Persistent link: https://www.econbiz.de/10011302385
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