The present investigation explores the neural mechanisms underlying the impact of social influence on preferences. We socially tagged symbols as valued or not — by exposing participants to the preferences of their peers — and assessed subsequent brain activity during an incidental processing...

We study the transmission of risk attititudes in a unique survey of mothers and children in which both participated in an incentivised risk preference elicitation task. We document that risk preferences are correlated between mothers and children when the children are just 7 to 8 years old. This...

We consider a society with informed individuals (adults) and naive individuals (children). Adults are altruistic towards their own children and possess information that allows to better predict the behavior of other adults. Children benefit from adopting behaviors that conform to the social norm...