Showing 1 - 10 of 2,656
Persistent link: https://www.econbiz.de/10000168385
Persistent link: https://www.econbiz.de/10013447012
Marketing und Marketeers: Definitionen und Situationsbeschreibung -- Warum Marketeers auf dem Weg nach oben oft … Marketing macht, welche Fragen sich an den entscheidenden Punkten stellen und welche Kompetenzen entscheidend sind, das verrät … das vorliegende Buch. " Prof. Dr. Manfred Bruhn, Ordinarius für Betriebswirtschaftslehre, insbesondere für Marketing und …
Persistent link: https://www.econbiz.de/10014424832
Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk … degree under the supervision of Harley Krohmer, Chair of the Marketing Department, University of Bern, Switzerland. He now …Even though marketing, sales, and finance topics are interrelated, little is known about how the departments concerned …
Persistent link: https://www.econbiz.de/10013521272
Persistent link: https://www.econbiz.de/10013520844
Persistent link: https://www.econbiz.de/10003314148
Persistent link: https://www.econbiz.de/10003838782
Persistent link: https://www.econbiz.de/10011643294
Persistent link: https://www.econbiz.de/10010125787