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Do "Made in USA" claims matter?
Kong, Xinyao
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Rao, Anita
- In:
Marketing science : the marketing journal of the …
40
(
2021
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4
,
pp. 731-764
Persistent link: https://www.econbiz.de/10012623411
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Demand for "healthy" products : false claims and FTC regulation
Rao, Anita
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Wang, Emily
- In:
Journal of marketing research : JMR
54
(
2017
)
6
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pp. 968-989
Persistent link: https://www.econbiz.de/10011785006
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