Lamberz, Julia; Litfin, Thorsten - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 233-243
Visitors to events attach great importance to the range of artists and their performances and the quality of their stay and services. To create a staging and, consequently, an emotionalization of the visitor, many action areas simultaneously take effect at an event. In this context, the customer...
