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~subject:"Fallstudiensammlung"
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Fallstudiensammlung
Marketing
32
Entrepreneurship
22
Entrepreneurship approach
21
Strategisches Management
20
Marketingmanagement
19
Marketing management
17
Business start-up
15
Unternehmensgründung
15
Strategic management
13
Vereinigte Staaten
9
Sales management
7
Verkauf
7
Absatzpolitik
6
KMU
6
Marketing theory
6
Physical distribution
6
SME
6
USA
6
Vertrieb
6
Bibliometrics
5
Marketingtheorie
5
Salesforce
5
United States
5
Absatz
4
B-to-B-Marketing
4
Bibliometrie
4
Business-to-business marketing
4
Management
4
Relationship marketing
4
Salespeople
4
Selling
4
Theorie
4
Theory
4
Verkaufspersonal
4
Außendienst
3
Beziehungsmarketing
3
Entrepreneurial marketing
3
Entrepreneurialism
3
Field sales force
3
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Type of publication
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Book / Working Paper
5
Language
All
English
4
Undetermined
1
Author
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Cravens, David W.
5
Lamb, Charles William
2
Piercy, Nigel
2
Crittenden, Victoria L.
1
Source
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USB Cologne (EcoSocSci)
5
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1
Strategic marketing
Cravens, David W.
-
1987
-
2. ed.
Persistent link: https://www.econbiz.de/10004153197
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2
Strategic marketing management: cases and applications
Cravens, David W.
;
Lamb, Charles William
-
1990
-
3. ed.
Persistent link: https://www.econbiz.de/10004096328
Saved in:
3
Strategic marketing management cases
Cravens, David W.
;
Lamb, Charles William
;
Crittenden, …
-
2002
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10004748456
Saved in:
4
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2013
-
10. ed., intern. ed.
Persistent link: https://www.econbiz.de/10009654456
Saved in:
5
Strategic marketing
Cravens, David W.
;
Piercy, Nigel
-
2008
-
9. ed.
Persistent link: https://www.econbiz.de/10004901534
Saved in:
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