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~subject:"Feldforschung"
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Feldforschung
Consumer behaviour
61
Konsumentenverhalten
61
Beziehungsmarketing
27
Relationship marketing
27
Customer satisfaction
26
Kundenzufriedenheit
26
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17
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12
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Luo, Xueming
13
Fang, Zheng
8
Fong, Nathan M.
6
Dubé, Jean-Pierre
3
Wang, Xiaoyi
3
Andrews, Michelle
2
Aspara, Jaakko
2
Dubé, Jean-Pierre H.
2
Moriguchi, Takeshi
2
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Isojärvi, Jyrki
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Li, Chenxi
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Phang, Chee Wei
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ECONIS (ZBW)
14
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1
Targeted promotions on an e-book platform : crowding out, heterogeneity, and opportunity costs
Fong, Nathan M.
;
Zhang, Yuchi
;
Luo, Xueming
;
Wang, Xiaoyi
- In:
Journal of marketing research
56
(
2019
)
2
,
pp. 310-323
Persistent link: https://www.econbiz.de/10012177359
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2
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
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3
Geo-conquesting : competitive locational targeting of mobile promotions
Fong, Nathan M.
;
Fang, Zheng
;
Luo, Xueming
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 726-735
Persistent link: https://www.econbiz.de/10011349855
Saved in:
4
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre H.
;
Fang, Zheng
;
Fong, Nathan M.
; …
-
2016
Persistent link: https://www.econbiz.de/10011454985
Saved in:
5
Personalized mobile targeting with user engagement stages : combining a structural hidden Markov model and field experiment
Zhang, Yingjie
;
Li, Beibei
;
Luo, Xueming
;
Wang, Xiaoyi
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 787-804
Persistent link: https://www.econbiz.de/10012118887
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6
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
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7
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre
;
Fang, Zheng
;
Fong, Nathan M.
;
Luo, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
Saved in:
8
Mobile targeting
Luo, Xueming
;
Andrews, Michelle
;
Fang, Zheng
;
Phang, …
- In:
Management science : journal of the Institute for …
60
(
2014
)
7
,
pp. 1738-1756
Persistent link: https://www.econbiz.de/10010399497
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9
Consumers' behavioural responses to price promotions of organic products : an introspective pre-study and an online field experiment
Isojärvi, Jyrki
;
Aspara, Jaakko
- In:
European journal of marketing
57
(
2023
)
7
,
pp. 1804-1825
Persistent link: https://www.econbiz.de/10014342168
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10
Retargeting Ads for Shopping Cart Recovery : Evidence from Online Field Experiments
Moriguchi, Takeshi
-
2016
Online marketers have widely adopted retargeting ads to convert customers who had previously browsed the websites or abandoned shopping carts. Yet, the effectiveness of such retargeting remains unclear. This study exploits several randomized field experiments to test how the effects of...
Persistent link: https://www.econbiz.de/10012981953
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