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~subject:"Fernsehprogramm"
~subject:"Mediennutzung"
~subject:"Welt"
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Corneo, Giacomo
9
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4
Evens, Tom
4
Rott, Armin
4
Wilbur, Kenneth C.
4
Chadi, Adrian
3
Crawford, Gregory S.
3
Etayo, Cristina
3
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3
Kataria, Mitesh
3
Kempe, David
3
Pérez, Levi
3
Regner, Tobias
3
Romaniuk, Jenni
3
Schellhaaß, Horst-Manfred
3
Sjurts, Insa
3
Tainsky, Scott
3
Taneja, Harsh
3
Xu, Linli
3
Zentner, Alejandro
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2
Berg, Hartmut
2
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Comstock, George
2
Forrest, David
2
Gentzkow, Matthew Aaron
2
Greiner, Tanja
2
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6
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2
John and Mary R. Markle Foundation
2
Political and Economic Planning
2
UNESCO
2
Vereinte Nationen / Economic Commission for Latin America and the Caribbean
2
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
British Film Institute
1
Carnegie Commission on Educational Television
1
Centre National du Cinéma et de l'Image Animée
1
Confederation of Indian Industry
1
Fachhochschule <Düsseldorf> / Fachbereich Betriebswirtschaftslehre, insbes. Wirtschaftsinformatik und Unternehmensorganisation
1
Great Britain / Interim Action Committee on the Film Industry
1
Great Britain / Post Office
1
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1
Großbritannien / Office of Communications
1
Independent Television Authority
1
Institut für Arbeitsmarkt- und Berufsforschung
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Landesanstalt für Medien Nordrhein-Westfalen
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Vereinte Nationen / Wirtschaftskommission für Afrika
1
Zweites Deutsches Fernsehen
1
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Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
6
The journal of media economics
5
Discussion paper / Centre for Economic Policy Research
4
Journal of sports economics
4
Media-Perspektiven
4
Arts and the market
3
CESifo working papers
3
International journal of sport finance
3
Journal of marketing communications
3
Journal of media business studies
3
Kyklos : international review for social sciences
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Pesquisa nacional por amostra de domicílios : Brasil
3
Prometheus : critical studies in innovation
3
Schriften zur Rundfunkökonomie
3
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
3
The economist
3
Applied economics letters
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
Discussion paper series / IZA
2
Dortmunder Diskussionsbeiträge zur Wirtschaftspolitik
2
European Sport management quarterly : ESMQ
2
European journal of marketing : EJM
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Hamburger Jahrbuch für Wirtschafts- und Gesellschaftspolitik
2
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International screen industries
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JMM : the international journal on media management
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Journal of advertising research
2
Journal of sport management : the official journal of the North American Society of Sport Management
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P / the Rand Corporation
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R / Rand Corporation
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Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
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Reports and papers on mass communication
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Strategien erfolgreicher TV-Marken : eine internationale Analyse
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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The review of economics and statistics
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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EconStor
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1
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1
Towards a Bourdieusian analysis of the social composition of the UK film and
television
workforce
Randle, Keith
;
Forson, Cynthia
;
Calveley, Moira
- In:
Work, employment & society : a journal of the British …
29
(
2015
)
4
,
pp. 590-606
Persistent link: https://www.econbiz.de/10011325771
Saved in:
2
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
3
An exploration of shared services agreements within US local
television
markets
Hull, Kevin
;
Coffey, Amy Jo
- In:
Journal of media business studies
12
(
2015
)
1/2
,
pp. 138-151
Persistent link: https://www.econbiz.de/10011519113
Saved in:
4
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
5
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
6
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
7
An assessment of video viewership preference of Indian viewers
Jain, Rashmi
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012799073
Saved in:
8
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
9
Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
19
(
2018
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
Saved in:
10
Gender and
television
viewership of professional football
Tainsky, Scott
;
Xu, Jie
- In:
International journal of sport finance
14
(
2019
)
2
,
pp. 71-83
Persistent link: https://www.econbiz.de/10012155494
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