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An overview of marketing strat...
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Zinkhan, George M.
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International journal of advertising : the quarterly review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Macromarketing - a global focus ; Vol. 2
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Major theoretical debates and contemporary issues in marketing theory
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ECONIS (ZBW)
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The marketplace, emerging technology and marketing theory
Zinkhan, George M.
-
2009
Persistent link: https://www.econbiz.de/10003876275
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Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin
;
Andras, Trina Larsen
;
Zinkhan, George M.
- In:
International journal of advertising : the quarterly …
28
(
2009
)
1
,
pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
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3
Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin
;
Forman, Howard
;
Zinkhan, George M.
- In:
International journal of internet marketing and …
5
(
2009
)
3
,
pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
Saved in:
4
The marketplace, emerging technology and marketing theory
Zinkhan, George M.
-
2008
Persistent link: https://www.econbiz.de/10003611094
Saved in:
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