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~subject:"Fernsehwerbung"
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Fernsehwerbung
Werbung
13,854
Advertising
11,323
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7,989
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7,763
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4,647
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Bellman, Steven
13
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7
Kind, Hans Jarle
7
Nilssen, Tore
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Bakir, Aysen
6
Bursztyn, Leonardo
6
Cauberghe, Verolien
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Chesnes, Matthew
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Dens, Nathalie
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6
Jeong, Yongick
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Jin, Ginger Zhe
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Tekin, Erdal
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Wada, Roy
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5
Verhellen, Yann
5
Beal, Virginia
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Guitart, Ivan A.
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Hudders, Liselot
4
Joo, Mingyu
4
Marshall, John
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Neijens, Peter C.
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Reijmersdal, Eva A. van
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Reinares, Pedro
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Romaniuk, Jenni
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Schmidtke, Richard
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Schweidel, David A.
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Wooley, Brooke
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Arrazola Vacas, María
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Bijmolt, Tammo H. A.
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Boerman, Sophie C.
3
Fossen, Beth L.
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Hartmann, Wesley R.
3
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3
Hevia Payá, José de
3
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National Bureau of Economic Research
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Journal of advertising research
40
Journal of advertising : official publication of the American Academy of Advertising
21
International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
13
Journal of promotion management : JPM
8
International journal of advertising : the review of marketing communications
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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NBER working paper series
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European journal of marketing : EJM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of the Academy of Marketing Science
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Young consumers : insight and ideas for responsible marketers
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
Breaking new ground in theory and practice
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CESifo working papers
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International journal of sports marketing & sponsorship
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JMM : the international journal on media management
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of current issues and research in advertising : JCIRA
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Journal of marketing
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3
Management science : journal of the Institute for Operations Research and the Management Sciences
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Memorandum
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APSA 2009 Toronto Meeting Paper
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Advertising and violence : concepts and perspectives
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Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
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Discussion paper / Centre for Economic Policy Research
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International advertising and communication : current insights and empirical findings
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ECONIS (ZBW)
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EconStor
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1
Correcting audience externalities in television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
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2
A longitudinal content analysis of gender portrayal in Belgian television
advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
3
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
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4
Scheduling commercial advertisements for television
García-Villoria, Alberto
;
Salhi, Said
- In:
International journal of production research
53
(
2015
)
4
,
pp. 1198-1215
Persistent link: https://www.econbiz.de/10010493572
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5
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
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6
Nature and extent of advertisements broadcast on Indian TV : implications for society and media
Vohra, Jyoti
;
Kaur Ghuman, Mandeep
;
Soni, Pavleen
- In:
International journal of Indian culture and business …
22
(
2021
)
3
,
pp. 326-349
Persistent link: https://www.econbiz.de/10012511222
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7
The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
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8
And now a word from our sponsor : do consumers perceive
advertising
on traditional television and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
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9
Social context and
advertising
effectiveness : a dynamic study
Mora, José-Domingo
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 325-344
Persistent link: https://www.econbiz.de/10011581221
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10
Was television responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
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