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~subject:"Film industry"
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Film industry
Werbung
11,383
Advertising
11,360
Werbewirkung
3,914
Advertising effects
3,866
Consumer behaviour
3,270
Konsumentenverhalten
3,161
Filmwirtschaft
2,267
Internet marketing
1,881
Online-Marketing
1,878
Theorie
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advertising
1,409
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491
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490
Markenartikel
423
Internet
397
Brand
379
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370
Zielgruppe
354
Competition
352
Target group
345
United Kingdom
332
Großbritannien
328
Werbewirtschaft
311
Kino
297
Movie theatre
296
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Hennig-Thurau, Thorsten
19
Mortimer, Julie Holland
16
Walls, W. David
16
Gil, Ricard
15
Sedgwick, John
14
McKenzie, Jordi
13
Vogel, Harold L.
13
Bakker, Gerben
12
Ho, Justin
12
Kim, Sangkyun
12
Smith, Michael D.
12
Waterman, David
12
Ravid, Simon Abraham
11
Waldfogel, Joel
11
Weinberg, Charles B.
11
De Vany, Arthur
10
Acheson, A. L. Keith
9
Cattani, Gino
9
Frank, Björn
9
Ho, Katherine
9
Maule, Christopher J.
9
Chisholm, Darlene C.
8
Clement, Michel
8
Elberse, Anita
8
Ferriani, Simone
8
Galenson, David W.
8
Hanssen, F. Andrew
8
Martens, Bertin
8
McMahon, James
8
Button, Patrick
7
Eliashberg, Jehoshua
7
Holbrook, Morris B.
7
Kruse, Jörn
7
Lampel, Joseph
7
Lorenzen, Mark
7
Luo, Hong
7
Miskell, Peter
7
Pokorny, Michael
7
Basuroy, Suman
6
Chintagunta, Pradeep K.
6
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National Bureau of Economic Research
18
Europarat / Audiovisuelle Informationsstelle
9
Europäische Kommission
5
University of Kansas
4
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3
Filmförderungsanstalt
3
Hamburger Forum Medienökonomie
3
OECD
3
UNESCO
3
United States / Congress / House / Committee on Un-American Activities
3
American Academy of Political and Social Science
2
Association for Cultural Economics
2
British Film Institute
2
Centre National de la Cinématographie
2
Centre National du Cinéma et de l'Image Animée
2
Great Britain / Interim Action Committee on the Film Industry
2
Großbritannien / Department of Trade and Industry
2
Oxford Economics Ltd.
2
Peter Lang GmbH
2
Secretary of State for Trade
2
Spitzenorganisation der Filmwirtschaft / Statistische Abteilung
2
Algemeen Rijksarchief
1
Allianz Deutscher Produzenten - Film & Fernsehen
1
American Film Manufacturing Company
1
Association for Cultural Economics International
1
Association pour le développement de l'histoire économique
1
Bureau of Business Research <Austin, Tex.>
1
Cambridge Econometrics Ltd
1
Canada / Restrictive Trade Practices Commission
1
Center for the Study of Industrial Organisation
1
Claremont Institute for Economic Policy Studies
1
Colloque "Industries culturelles et entrepreneuriat au Maghreb" <2013, Karthago>
1
Commission on Freedom of the Press
1
Convenio Andrés Bello
1
DRUID, Copenhagen Business School, Department of Industrial Economics and Strategy/Aalborg University, Department of Business Studies
1
David Graham and Associates Ltd
1
Deutsches Institut für Wirtschaftsforschung
1
Edward Elgar Publishing
1
Europäische Investitionsbank
1
Europäische Kommission / Statistisches Amt
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Journal of cultural economics
53
The journal of media economics
31
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
26
NBER working paper series
19
Journal of business research : JBR
18
Journal of travel and tourism marketing
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Working paper / National Bureau of Economic Research, Inc.
16
NBER Working Paper
15
Applied economics letters
14
International journal of arts management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Applied economics
11
Business of bollywood : the changing dimensions
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Information economics and policy : IEP
10
Journal of media business studies
10
Marketing letters : a journal of research in marketing
10
Industry and innovation
9
Journal of marketing
9
Journal of the Academy of Marketing Science
9
Psychology & marketing
9
Creative industries and developing countries : voice, choice and economic growth
8
Journal of promotion management : JPM
8
SpringerLink / Bücher
8
Trade information bulletin
8
Kom / Kommission der Europäischen Gemeinschaften
7
Working paper series
7
Business history
6
Economic history working papers / LSE, Economic History Department
6
Economic research
6
Harvard business review : HBR
6
International Perspectives on Business Innovation and Disruption in the Creative Industries : Film, Video and Photography
6
International journal of industrial organization
6
Journal of global fashion marketing : JGfM
6
Reports and papers on mass communication
6
Review of industrial organization : RIO
6
Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion
6
The journal of law & economics
6
Tourism management : research, policies, practice
6
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ECONIS (ZBW)
2,180
Other ZBW resources
8
RePEc
4
BASE
3
ArchiDok
2
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1
Soft power : the media industries in Britain since 1870
Bakker, Gerben
-
2014
Persistent link: https://www.econbiz.de/10010401735
Saved in:
2
The effects of shared consumption on product life cycles and
advertising
effectiveness : the case of the motion picture market
Delre, Sebastiano A.
;
Broekhuizen, Thijs L. J.
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 608-627
Persistent link: https://www.econbiz.de/10011537822
Saved in:
3
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
4
Effectiveness of films, sport, celebrity or mascot to content in the
advertising
: a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
5
Passing the Bechdel Test and the influence of Internet and social media
advertising
on seeing a new movie release
Fogel, Joshua
;
Criscione, Kara
- In:
The psychologist-manager journal : official journal of …
22
(
2020
)
3
,
pp. 67-77
Persistent link: https://www.econbiz.de/10012304000
Saved in:
6
The complementary role of
advertising
and electronic word-of-mouth for blockbusters and low-budget motion pictures
Armelini, Guillermo
;
González, Jorge
;
Villanueva, Julian
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012105493
Saved in:
7
Advertising
in the environment of movies : a literature study
Ádám, Horváth
;
Balázs, Gyenge
- In:
SocioEconomic challenges : SEC
3
(
2019
)
3
,
pp. 40-46
Persistent link: https://www.econbiz.de/10012115165
Saved in:
8
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
9
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, film, magazines, newspapers,
advertising
, indexes, a...
Blum, Eleanor
-
1972
Persistent link: https://www.econbiz.de/10000556047
Saved in:
10
Basic books in the mass media : an annotated, selected booklist covering general communications, book publishing, broadcasting, editorial journalism, film magazines, and
advertisin...
Blum, Eleanor
-
1980
-
2. ed.
Persistent link: https://www.econbiz.de/10000020951
Saved in:
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