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~subject:"Film industry"
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Film industry
Werbung
13,855
Advertising
11,324
Werbewirkung
4,063
Advertising effects
4,001
Consumer behaviour
3,247
Konsumentenverhalten
3,135
Internet marketing
1,884
Online-Marketing
1,883
Theorie
1,415
advertising
1,406
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1,373
USA
1,133
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1,054
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1,012
Film
990
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891
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891
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870
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687
Marketing management
673
Social Web
623
Social web
622
Brand image
540
Germany
540
Markenimage
538
Markenartikel
483
Product placement
472
Pricing strategy
469
Preismanagement
468
Product Placement
422
Wettbewerb
410
Brand
403
Internet
376
Zielgruppe
366
Target group
353
Filmwirtschaft
335
Competition
321
Werbewirtschaft
321
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310
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English
285
German
26
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2
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1
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Kim, Sangkyun
5
Chen, Huan
4
Blum, Eleanor
3
Brown, Alexander L.
3
Camerer, Colin
3
Eggers, Dirk
3
Engelstätter, Benjamin
3
Filson, Darren
3
Fuchs, Stefan
3
Hennig-Thurau, Thorsten
3
Huang, Dongling
3
Kaimann, Daniel
3
Kim, Seongseop
3
Kim, Wonjoon
3
Lovallo, Dan
3
McKenzie, Jordi
3
Peukert, Christian
3
Reijnders, Stijn
3
Song, Reo
3
Strijnev, Andrei
3
Wang, Ye
3
Ward, Michael R.
3
Weinberg, Charles B.
3
Yang, Joonhyuk
3
Adermon, Adrian
2
Amblee, Naveen
2
Astakhova, Daria
2
Basuroy, Suman
2
Budzinski, Oliver
2
Chan, Fanny Fong Yee
2
Chintagunta, Pradeep K.
2
Chisholm, Darlene C.
2
Claussen, Jörg
2
Consens, Mariano
2
Date, Hema
2
De Burgh-Woodman, Helene
2
Delre, Sebastiano A.
2
Dens, Nathalie
2
Dessy, Orietta
2
Donthu, Naveen
2
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National Bureau of Economic Research
3
Spitzenorganisation der Filmwirtschaft / Statistische Abteilung
2
UNESCO
2
British Film Institute
1
Europarat / Audiovisuelle Informationsstelle
1
Government of Pakistan, Ministry of Industries
1
Hamburger Forum Medienökonomie
1
International Centre of Films for Children and Young People
1
International Film and Television Council
1
Pakistan / Film Fact Finding Committee
1
Russian Research Center <Cambridge, Mass.>
1
Spitzenorganisation der Filmwirtschaft
1
Springer Fachmedien Wiesbaden
1
UNESCO / Department of Mass Communications
1
UNESCO / Division of Free Flow of Information
1
United Nations Educational, Scientific and Cultural Organization
1
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Journal of cultural economics
8
Journal of business research : JBR
6
Journal of promotion management : JPM
6
Marketing letters : a journal of research in marketing
6
Reports and papers on mass communication
6
Applied economics letters
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
4
The journal of media economics
4
Applied economics
3
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
International journal of arts management
3
Journal of media business studies
3
Journal of travel and tourism marketing
3
KulturKommerz
3
Marketing intelligence & planning
3
NBER working paper series
3
Australasian marketing journal
2
European journal of marketing : EJM
2
Information economics and policy : IEP
2
International journal of business and globalisation : IJBG
2
International journal of internet marketing and advertising : IJIMA
2
Journal of advertising research
2
Journal of economics & management
2
Journal of global fashion marketing : JGfM
2
Journal of marketing communications
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
NBER Working Paper
2
Routledge interpretive marketing research
2
Schriftenreihe zur Film-, Fernseh- und Multimediaproduktion
2
Springer eBook Collection / Business and Management
2
SpringerLink / Bücher
2
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
2
Work, employment & society : a journal of the British Sociological Association
2
Working paper series / Claremont Institute for Economic Policy Studies
2
ZEW discussion papers
2
ANU working papers in economics and econometrics
1
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ECONIS (ZBW)
313
RePEc
1
Other ZBW resources
1
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1
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
2
Product placement in Chinese cinema : from resistance to acceptance : 1999-2009
Ai, Qi
;
Dong, Yinan
- In:
Journal of macromarketing
43
(
2023
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10014294175
Saved in:
3
Publicité est dans le
film
. <engl.>
Lehu, Jean-Marc
-
2009
-
1st paperback ed.
Persistent link: https://www.econbiz.de/10003754068
Saved in:
4
Product Placement : das Beispiel Sex and the City: The Movie
Frank, Bianca
;
Rennhak, Carsten
- In:
Kommunikationspolitik im 21. Jahrhundert
,
(pp. 49-84)
.
2010
Persistent link: https://www.econbiz.de/10008780533
Saved in:
5
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
Saved in:
6
The effect of product placements on the evaluation of movies
Meyer, Jeffrey
;
Song, Reo
;
Ha, Kyoungnam
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 530-549
Persistent link: https://www.econbiz.de/10011574462
Saved in:
7
Product placement in top-grossing Hollywood movies : 2001-2012
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
22
(
2016
)
6
,
pp. 835-852
Persistent link: https://www.econbiz.de/10011632069
Saved in:
8
Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
9
Young adults' perceptions of product placement in films : an exploratory comparison between the United Kingdom and Hong Kong
Chan, Fong Yee
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of marketing communications
23
(
2017
)
3
,
pp. 311-328
Persistent link: https://www.econbiz.de/10011705508
Saved in:
10
Brand appearance in Chinese and American top-grossing commercial movies : a comparison
Chen, Huan
;
Wang, Ye
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 540-556
Persistent link: https://www.econbiz.de/10011799274
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