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Operationalization of corporate entrepreneurship and its performance implications in China : an empirical study

Wang, Yonggui; Zhang, Xiao - In: Journal of Chinese entrepreneurship 1 (2009) 1, pp. 8-20

Persistent link: https://www.econbiz.de/10003928321

Asymmetric effects of regulatory focus on expected desirability and feasibility of embracing self-service technologies

Jia, He Michael; Wang, Yonggui; Ge, Lin; Shi, Guicheng; … - In: Psychology & marketing 29 (2012) 4, pp. 209-225

Persistent link: https://www.econbiz.de/10009534090

Customer participation in virtual brand communities : the self-construal perspective

Wang, Yonggui; Ma, Shuang; Li, Dahui - In: Information & management : the internat. journal of … 52 (2015) 5, pp. 577-587

Persistent link: https://www.econbiz.de/10011341609

Customer's perceived benefits of interacting in a virtual brand community in China

Wang, Yonggui; Chan, S Fiona; Yang, Zhilin - In: Journal of electronic commerce research : JECR 14 (2013) 1, pp. 49-66

Persistent link: https://www.econbiz.de/10009766323

Customer participation and project performance : the mediating role of knowledge sharing in the Chinese telecommunication service industry

Wang, Yonggui; Wu, Jianfeng; Yang, Zhilin - In: Journal of business-to-business marketing 20 (2013) 4, pp. 227-244

Persistent link: https://www.econbiz.de/10010228315

Access to modern marketing

Wang, Yonggui (ed.) - 2016

Persistent link: https://www.econbiz.de/10011444943

Prosperity of marketing in China

Wang, Yonggui (ed.) - 2016

Persistent link: https://www.econbiz.de/10011445018

Customer relationship investment and relationship strength : evidence from insurance industry in China

Shi, Guicheng; Bu, Huimei; Ping, Yuan; Liu, Matthew Tingchi - In: The journal of services marketing 30 (2016) 2, pp. 201-211

Persistent link: https://www.econbiz.de/10011487039

Search depth, knowledge characteristics, and innovation performance

Wu, Jianfeng; Wang, Yonggui; Li, Sichao - In: Journal of chinese management : JCM 1 (2014), pp. 1-15

This study takes a contingent perspective regarding the relationships among a firm's technological search depth, the characteristics of its knowledge, and its product innovation performance. While a firm's search patterns directly influence innovative output, their effectiveness is moderated by...

Persistent link: https://www.econbiz.de/10010414279

Uniting in the letter but breaching in the spirit : contract flexibility and interfirm collaboration based on the Contracts as Reference Points Theory

Wang, Na; Ma, Shuang; Wang, Yonggui - In: Industrial marketing management : the international … 97 (2021), pp. 193-204

Persistent link: https://www.econbiz.de/10013206333