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Should firms invest more in marketing or R&D to maintain sales leadership? : an empirical analysis of sales leader firms
Vadakkepatt, Gautham; Shankar, Venkatesh; Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1088-1108
Persistent link: https://www.econbiz.de/10012659696
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Is it navigation, networking, coordination ... or what? : a multidisciplinary review of influences on the intraorganizational dimension of the sales role and performance
Plouffe, Christopher R. - In: The journal of personal selling & sales management : JPSSM 38 (2018) 2, pp. 241-264
Persistent link: https://www.econbiz.de/10011917850
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Telemarketing in action : a handbook of marketing and sales applications
Stevens, Michael - 1995
Persistent link: https://www.econbiz.de/10000542114
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Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
Le Meunier-FitzHugh, Kenneth; Lane, Nikala - In: Journal of strategic marketing 17 (2009) 3/4, pp. 291-306
Persistent link: https://www.econbiz.de/10003887651
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Aligning sales and marketing to enhance customer value and drive company results
Zoltners, Andris A.; Sinha, Prabhakant; Lorimer, Sally E. - In: Kellogg on marketing, (pp. 373-392). 2010
Persistent link: https://www.econbiz.de/10008664271
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Collaboration between sales and marketing, market orientation and business performance in business-to-business organisations
Le Meunier-FitzHugh, Kenneth; Lane, Nikala - In: Strategic sales and strategic marketing, (pp. 103-118). 2011
Persistent link: https://www.econbiz.de/10008798054
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Performance implications of sales strategy : the moderating effects of leadership and environment
Panagopoulos, Nikolaos G.; Aulōnitēs, Geōrgios I. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 46-57
Persistent link: https://www.econbiz.de/10003960751
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Sales and operations planning and the firm performance
Thomé, Antônio Márcio Tavares; Scavarda, Luiz Felipe; … - In: The international journal of productivity and … 61 (2012) 4, pp. 359-381
Persistent link: https://www.econbiz.de/10009554239
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Effect of just-in-time selling strategy on firms' performance in Jordan
Al-Refaie, Abbas; Thyabat, Asem - In: International journal of business performance management 16 (2015) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10011316644
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Complexity of sales situation and sales lead performance : an empirical study in business-to-business company
Virtanen, Tatu; Parvinen, Petri; Rollins, Minna - In: Industrial marketing management : the international … 45 (2015), pp. 49-58
Persistent link: https://www.econbiz.de/10010530579