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Understanding the marketing department's influence within the firm
Verhoef, Peter C.; Leeflang, Peter - In: Journal of marketing 73 (2009) 2, pp. 14-37
Persistent link: https://www.econbiz.de/10003820592
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A cross-national investigation into the marketing department's influence within the firm
Verhoef, Peter C.; Leeflang, Peter; Natter, Martin; … - In: MSI reports : working paper series (2009) 4, pp. 3-27
Persistent link: https://www.econbiz.de/10003960859
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A cross-national investigation into the marketing department's influence within the firm : toward initial empirical generalizations
Verhoef, Peter C.; Leeflang, Peter; Reiner, Jochen; … - In: Journal of international marketing 19 (2011) 3, pp. 59-86
Persistent link: https://www.econbiz.de/10009299833
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Satisfaction as a predictor of future performance : a replication
Doorn, Jenny van; Leeflang, Peter; Tijs, Marleen - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 314-318
Persistent link: https://www.econbiz.de/10009779949
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Absorbing integration : empirical evidence on the mediating role of absorptive capacity between functional-/cross-functional integration and innovation performance
Hausberg, J. Piet; Leeflang, Peter - In: International journal of innovation management 23 (2019) 6, pp. 1950056-1-37
Persistent link: https://www.econbiz.de/10012098630
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Absorbing integration : empirical evidence on the mediating role of absorptive capacity between functional-/cross-functional integration and innovation performance
Hausberg, J. Piet; Leeflang, Peter - In: Managing knowledge, absorptive capacity and innovation, (pp. 437-473). 2021
Persistent link: https://www.econbiz.de/10012596600