A cross-national investigation into the marketing department's influence within the firm : toward initial empirical generalizations
Peter C. Verhoef; Peter S. H. Leeflang; Jochen Reiner; Martin Natter; William Baker ...
| Year of publication: |
2011
|
|---|---|
| Authors: | Verhoef, Peter C. ; Leeflang, Peter ; Reiner, Jochen ; Natter, Martin ; Baker, William |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 19.2011, 3, p. 59-86
|
| Subject: | Abteilung | Department | Marketing | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Vergleich | Comparison | OECD-Staaten | OECD countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009299833