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Direct marketing on the internet : implications on customer acquisition, repeat buying, and firm performance
Thomas, Jacquelyn S.; Briesch, Richard; Tseng, Peggy H. - In: The psychology of consumer and social influence : …, (pp. 137-173). 2016
Persistent link: https://www.econbiz.de/10011588998
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Drivers of channel equity : linking strategic marketing decisions to market performance
Mathur, Manisha - In: The marketing review 13 (2013) 4, pp. 393-414
Persistent link: https://www.econbiz.de/10010346373
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Synergistic effects of market orientation implementation and internalization on firm performance : direct marketing service provider industry
Abbu, Haroon R.; Gopalakrishna, Pradeep - In: Journal of business research : JBR 125 (2021), pp. 851-863
Persistent link: https://www.econbiz.de/10012494186
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The value relevance of digital marketing capabilities to firm performance
Homburg, Christian; Wielgos, Dominik - In: Journal of the Academy of Marketing Science 50 (2022) 4, pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
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Competitive advantage in knowledge-based firms of emerging economies : evidence from Mexico
Rodríguez-Pueblita, José Carlos; Gómez, Mario; … - In: International journal of globalisation and small … 7 (2015) 1, pp. 39-58
Persistent link: https://www.econbiz.de/10011441923
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A big picture of dynamic capabilities
Yassien, Eman - In: Journal of management research 7 (2015) 5, pp. 63-78
Persistent link: https://www.econbiz.de/10011349532
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Location and the global advantage of firms
Mesquita, Luiz F. - In: Global strategy journal : GSJ 6 (2016) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10011451938
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Exploring dynamic capabilities, intellectual capital and innovation performance relationship : evidence from the garment manufacturing
Wendra, Wendra; Sule, Ernie Tisnawati; Joeliaty; Azis, Yudi - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 20 (2019), pp. 123-136
The notions of dynamic capabilities, intellectual capital, and innovation performance have been examined in many competitive advantage scholarly papers. However, there have been small numbers of management studies that consider the link of dynamic capabilities and intellectual capital in respect...
Persistent link: https://www.econbiz.de/10012020008
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Alliance formation and firm value
Cabral, Luís M. B.; Pacheco de Almeida, Goncalo - In: Management science : journal of the Institute for … 65 (2019) 2, pp. 879-895
Persistent link: https://www.econbiz.de/10012000762
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Strategic agility in telecom industry : the effective factors on competitive advantages
Dehmolaee, Sanaz; Rashnavadi, Yaghub - In: Middle East journal of management : MEJM 6 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012100867