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Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung; Tsai, Ya-ting - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
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Managing founder-based brand identity during succession
Casprini, Elena; Melanthiou, Yioula; Pucci, Tommaso; … - In: The journal of brand management : an international journal 27 (2020) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10012297768
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SME brand identity : its components, and performance effects
Muhonen, Timo; Hirvonen, Saku; Laukkanen, Tommi - In: The journal of product & brand management 26 (2017) 1, pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
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Supermarket Entry and the Survival of Small Stores
Borraz, Fernando - 2015
We analyze the effect of supermarket entry on the exit of small stores in the food retailing sector in Montevideo between 1998 and 2007. By using detailed geographical information about supermarkets and smaller stores we are able to identify the link between entrants and the exit of nearby small...
Persistent link: https://www.econbiz.de/10013035888
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Analysis of product innovation and brand image on company performance
Caniago, Aspizain - In: International journal of business innovation and … 21 (2020) 3, pp. 409-427
Persistent link: https://www.econbiz.de/10012199547
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Customer-based brand equity and firms' performance in the telecom industry
Buzdar, Muhammad Farooq; Janjua, Saquib Yusaf; … - In: International journal of services and operations management 25 (2016) 3, pp. 334-346
Persistent link: https://www.econbiz.de/10011636519
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The effect of brand management and product quality on firm performance : the Italian craft brewing sector
Cannatelli, Benedetto; Pedrini, Matteo; Grumo, Marco - In: Journal of food products marketing 23 (2017) 3, pp. 303-325
Persistent link: https://www.econbiz.de/10011708223
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Determinants of success of employer branding in a start-up firm in Nigeria
Elegbe, Joel Alemibola - In: Thunderbird international business review 60 (2018) 3, pp. 265-277
Persistent link: https://www.econbiz.de/10011952334
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Exploring the moderators on the branding strategy-financial performance relationship
Zyglidopoulos, Stelios C. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003342300
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Does entrepreneurship and corporate social responsibility act as catalyst towards firm performance and brand value?
Gherghina, Ştefan Cristian; Simionescu, Liliana Nicoleta - In: International journal of economics and finance 7 (2015) 4, pp. 23-34
Persistent link: https://www.econbiz.de/10010515853