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~subject:"Firm performance"
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Firm performance
Brand management
17,731
Erfolgsfaktor
17,698
Markenführung
17,318
Success factor
15,662
Consumer behaviour
8,587
Konsumentenverhalten
8,528
Markenimage
7,279
Brand image
7,186
Markenartikel
5,408
Brand
5,402
Deutschland
4,587
Germany
4,236
Beziehungsmarketing
3,299
Relationship marketing
3,293
Markenpolitik
2,201
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2,049
Social Web
2,019
Social web
2,016
Verkaufsförderung
1,978
Marketingmanagement
1,974
Marketing management
1,940
Online-Marketing
1,911
Internet marketing
1,874
Theorie
1,871
Theory
1,852
Strategisches Management
1,824
Unternehmensgründung
1,743
Unternehmenserfolg
1,714
Business start-up
1,623
USA
1,612
United States
1,544
Innovation
1,461
Strategic management
1,435
Marketing
1,434
Werbewirkung
1,361
Advertising effects
1,346
Innovationsmanagement
1,329
KMU
1,302
SME
1,295
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6
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Fritsch, Michael
9
Praag, Mirjam van
7
Almus, Matthias
6
Bürgel, Oliver
6
Crass, Dirk
6
Czarnitzki, Dirk
6
Fritz, Wolfgang
6
Laukkanen, Tommi
6
Toole, Andrew A.
6
Goldschlag, Nathan
5
Hirvonen, Saku
5
Matzler, Kurt
5
Moog, Petra
5
Myers, Amanda
5
Rammer, Christian
5
Schell, Sabrina
5
Baten, Jörg
4
Coad, Alexander
4
De Massis, Alfredo
4
Kaiser, Ulrich
4
Kraus, Sascha
4
Merrilees, Bill
4
Preisendörfer, Peter
4
Reijonen, Helen
4
Straub, Thomas
4
Wagner, Joachim
4
Weber, Andrea
4
Welsh, Dianne H. B.
4
Ziegler, Rolf
4
Zulehner, Christine
4
Zülch, Henning
4
Adejare Yusuff Aremu
3
Al-Dhaafri, Hassan Saleh
3
Amore, Mario Daniele
3
Anabila, Peter
3
Arfan Shahzad
3
Bailom, Franz
3
Barzoki, Ali Shaemi
3
Beehner, Christopher G.
3
Calabrò, Andrea
3
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Universität Siegen
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Asia Pacific Economic Cooperation / Policy Partnership on Women and the Economy
1
Campus Verlag
1
Commercial Development Association
1
Edward Elgar Publishing
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European Bank for Reconstruction and Development
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Europäische Investitionsbank
1
FinanzBuch Verlag
1
Friedrich-Schiller-Universität Jena
1
Friedrich-Schiller-Universität Jena / Institut für Soziologie
1
Haufe-Lexware GmbH & Co. KG
1
Holzmann Medien GmbH & Co. KG
1
Humboldt-Universität zu Berlin
1
Josef Eul Verlag GmbH
1
Julius-Maximilians-Universität Würzburg
1
Ludwig-Fröhler-Institut für Handwerkswissenschaften
1
Mizuho Sōgō Kenkyūjo
1
Murmann Publishers GmbH
1
New Zealand Institute (Auckland, N.Z.)
1
Redline Verlag
1
Reserve Bank of New Zealand
1
Robert Schuman Centre for Advanced Studies
1
Technische Universität Dresden
1
Tredition GmbH <Hamburg>
1
UVK Verlagsgesellschaft mbH
1
University of Iowa / Bureau of Business and Economic Research
1
Verlag Dr. Kovač
1
Walhalla & Praetoria Verlag Vogl & Klenner
1
Wirtschaftsuniversität Wien / Institut für Betriebswirtschaftslehre der Klein- und Mittelbetriebe
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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Journal of business research : JBR
27
SpringerLink / Bücher
21
Industrial marketing management : the international journal for industrial and high-tech firms
16
International entrepreneurship and management journal
13
International journal of entrepreneurship and small business
12
Journal of family business management : JFBM
12
Gabler Edition Wissenschaft
11
Europäische Hochschulschriften / 5
10
Administrative Sciences : open access journal
9
International journal of quality & reliability management
8
Journal of small business and enterprise development
8
Journal of strategic marketing
8
The TQM journal : the international review of organizational improvement
8
International journal of entrepreneurship and small business : IJESB
7
International journal of innovation management
7
Small business economics : an entrepreneurship journal
7
Entrepreneurship research journal : ERJ
6
European journal of marketing : EJM
6
International journal of productivity and quality management : IJPQM
6
Journal of business venturing
6
Journal of entrepreneurship in emerging economies
6
The journal of brand management : an international journal
6
ZEW discussion papers
6
Discussion paper / Tinbergen Institute
5
Entrepreneurship and regional development : an international journal
5
European management journal
5
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
5
Journal of business strategy
5
Journal of management studies : JMS
5
Arbeitspapier / HHL, Leipzig Graduate School of Management
4
Asia Pacific business review
4
Discussion paper
4
Entrepreneurship
4
Global business review
4
International business review : the official journal of the European International Business Academy
4
International journal of business excellence
4
International journal of contemporary hospitality management
4
International journal of entrepreneurship and innovation management
4
International journal of management & enterprise development : IJMED
4
International journal of organizational analysis
4
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ECONIS (ZBW)
1,513
RePEc
1
Showing
1
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10
of
1,514
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date (oldest first)
1
An investigation into the success factors of small software companies
Reen, J. J.
;
Lang, Michael
- In:
International business strategy and entrepreneurship : …
,
(pp. 95-103)
.
2014
Persistent link: https://www.econbiz.de/10010255428
Saved in:
2
Restarting MSMEs and start-ups post COVID-19 : a grounded theory approach to identify success factors to tackle changed business landscape
Varma, Deepkumar
;
Dutta, Pankaj
- In:
Benchmarking : an international journal
30
(
2023
)
6
,
pp. 1912-1941
Persistent link: https://www.econbiz.de/10014321914
Saved in:
3
Einfluss des Verhaltens von Inhaber-Unternehmern auf Innovationen und deren Erfolg in ihren Unternehmen : eine empirische Studie nach der Grounded-Theory-Methodologie
Hauser, Tobias
-
2014
-
1. Aufl
Persistent link: https://www.econbiz.de/10010425775
Saved in:
4
The branding challenges of Asian manufacturing firms
Birnik, Andreas
;
Birnik, Anna-Karin
;
Sheth, Jagdish N.
- In:
Business horizons
53
(
2010
)
5
,
pp. 523-532
Persistent link: https://www.econbiz.de/10008655730
Saved in:
5
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
6
Does brand orientation help B2B SMEs in gaining business growth?
Hirvonen, Saku
;
Laukkanen, Tommi
;
Salo, Jari
- In:
The journal of business & industrial marketing
31
(
2016
)
4
,
pp. 472-487
Persistent link: https://www.econbiz.de/10011496545
Saved in:
7
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
8
Managing founder-based brand identity during succession
Casprini, Elena
;
Melanthiou, Yioula
;
Pucci, Tommaso
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012297768
Saved in:
9
SME brand identity : its components, and performance effects
Muhonen, Timo
;
Hirvonen, Saku
;
Laukkanen, Tommi
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 52-67
Persistent link: https://www.econbiz.de/10011666464
Saved in:
10
Meine Marke : was Unternehmen authentisch, unverwechselbar und langfristig erfolgreich macht
Wala, Hermann H.
-
2019
Persistent link: https://www.econbiz.de/10011962915
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