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Organizational improvisation, market orientation, and performance implications in varying industry conditions
Martin, Kelly D.; Johnson, Jean L.; Saini, Amit - In: Future-focused strategic marketing, (pp. 199-242). 2019
Persistent link: https://www.econbiz.de/10012165348
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Strategic risk-taking propensity: the role of ethical climate and marketing output control
Saini, Amit; Martin, Kelly D. - In: Journal of business ethics : JOBE 90 (2009) 4, pp. 593-606
Persistent link: https://www.econbiz.de/10003963091
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Data privacy : effects on customer and firm performance
Martin, Kelly D.; Borah, Abhishek; Palmatier, Robert W. - In: Journal of marketing 81 (2017) 1, pp. 36-58
Persistent link: https://www.econbiz.de/10011636844
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Strategic marketing ambidexterity : antecedents and financial consequences
Josephson, Brett W.; Johnson, Jean L.; Mariadoss, Babu John - In: Journal of the Academy of Marketing Science 44 (2016) 4, pp. 539-554
Persistent link: https://www.econbiz.de/10011563230
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Uncle Sam rising : performance implications of business-to-government relationships
Josephson, Brett W.; Lee, Ju-Yeon; Mariadoss, Babu John; … - In: Journal of marketing 83 (2019) 1, pp. 51-72
Persistent link: https://www.econbiz.de/10012175829
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Social institutions approach to women's firm ownership and firm bribery activity : a study of small-sized firms in emerging markets
Kim, Sahrok; Parboteeah, K. Praveen; Cullen, John B. - In: Journal of business research : JBR 144 (2022), pp. 1333-1349
Persistent link: https://www.econbiz.de/10013185108