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~subject:"Firm performance"
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Firm performance
Beziehungsmarketing
8
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5
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Vorhies, Douglas W.
5
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Bush, Victoria D.
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Im, Subin
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Katsikeas, Constantine S.
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation
Vorhies, Douglas W.
;
Orr, Linda M.
;
Bush, Victoria D.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 736-756
Persistent link: https://www.econbiz.de/10009381725
Saved in:
2
Product-market strategy and the marketing capabilities of the firm : impact on market effectiveness and cash flow performance
Vorhies, Douglas W.
;
Morgan, Robert
;
Autry, Chad W.
- In:
Strategic management journal
30
(
2009
)
12
,
pp. 1310-1334
Persistent link: https://www.econbiz.de/10003905271
Saved in:
3
Market orientation, marketing capabilities, and firm performance
Morgan, Neil A.
;
Vorhies, Douglas W.
;
Mason, Charlotte H.
- In:
Strategic management journal
30
(
2009
)
8
,
pp. 909-920
Persistent link: https://www.econbiz.de/10003858928
Saved in:
4
Export marketing strategy implementation, export marketing capabilities, and export venture performance
Morgan, Neil A.
;
Katsikeas, Constantine S.
;
Vorhies, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10009524891
Saved in:
5
How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin
;
Vorhies, Douglas W.
;
Kim, Namwoon
;
Heiman, …
- In:
Journal of business-to-business marketing
23
(
2016
)
2
,
pp. 87-110
Persistent link: https://www.econbiz.de/10011515712
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