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Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation
Vorhies, Douglas W.; Orr, Linda M.; Bush, Victoria D. - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 736-756
Persistent link: https://www.econbiz.de/10009381725
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Product-market strategy and the marketing capabilities of the firm : impact on market effectiveness and cash flow performance
Vorhies, Douglas W.; Morgan, Robert; Autry, Chad W. - In: Strategic management journal 30 (2009) 12, pp. 1310-1334
Persistent link: https://www.econbiz.de/10003905271
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Market orientation, marketing capabilities, and firm performance
Morgan, Neil A.; Vorhies, Douglas W.; Mason, Charlotte H. - In: Strategic management journal 30 (2009) 8, pp. 909-920
Persistent link: https://www.econbiz.de/10003858928
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Export marketing strategy implementation, export marketing capabilities, and export venture performance
Morgan, Neil A.; Katsikeas, Constantine S.; Vorhies, … - In: Journal of the Academy of Marketing Science 40 (2012) 2, pp. 271-289
Persistent link: https://www.econbiz.de/10009524891
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How knowledge management capabilities help leverage knowledge resources and strategic orientation for new product advantages in B-to-B high-technology firms
Im, Subin; Vorhies, Douglas W.; Kim, Namwoon; Heiman, … - In: Journal of business-to-business marketing 23 (2016) 2, pp. 87-110
Persistent link: https://www.econbiz.de/10011515712