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Market orientation, positioning strategy and brand performance
Iyer, Pramod; Davari, Arezoo; Zolfagharian, Mohammadali; … - In: Industrial marketing management : the international … 81 (2019), pp. 16-29
Persistent link: https://www.econbiz.de/10012107673
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The performance implications of planning, implementation, and evolution of firms' customer and competitor orientations
Foreman, Jeff; Donthu, Naveen; Henson, Steven E.; … - In: Journal of marketing theory and practice 22 (2014) 4, pp. 349-365
Persistent link: https://www.econbiz.de/10010510254
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Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele; Gilmore, Audrey - In: Journal of strategic marketing 27 (2019) 1, pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
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The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad; Saraniemi, Saila; Ulkuniemi, … - In: Journal of small business and enterprise development 24 (2017) 3, pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
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An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin; Merrilees, Bill - In: Marketing intelligence & planning 33 (2015) 4, pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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The predictive ability of different customer feedback metrics for retention
Haan, Evert de; Verhoef, Peter C.; Wiesel, Thorsten - In: International journal of research in marketing : IJRM ; … 32 (2015) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10011337502
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The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku; Laukkanen, Tommi; Reijonen, Helen - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
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The impact of negative customer engagement on market-based assets and financial performance
Rahman, Mahabubur; Faroque, Anisur Rahman; Sakka, Georgia; … - In: Journal of business research : JBR 138 (2022), pp. 422-435
Persistent link: https://www.econbiz.de/10013197867
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Toward a theory of customer engagement marketing
Harmeling, Colleen M.; Moffett, Jordan W.; Arnold, Mark J. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 312-335
Persistent link: https://www.econbiz.de/10011684966