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~subject:"Firm performance"
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Lee, Ruby P.
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ECONIS (ZBW)
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1
Lobbying as a potent political marketing tool for firm performance : a closer look
Anderson, Jeffrey E.
;
Martin, Silvia L.
;
Lee, Ruby
- In:
Psychology & marketing
35
(
2018
)
7
,
pp. 511-521
Persistent link: https://www.econbiz.de/10011970140
Saved in:
2
Do employee orientation and societal orientation matter in the customer orientation : performance link?
Lee, Ruby
;
Wei, Susan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014288110
Saved in:
3
Extending the environment-strategy-performance framework : the roles of multinational corporation network strength, market responsiveness, and product innovation
Lee, Ruby P.
- In:
Journal of international marketing
18
(
2010
)
4
,
pp. 58-73
Persistent link: https://www.econbiz.de/10008773324
Saved in:
4
Linking customer resources to firm success : the role of marketing program implementation
Lee, Ruby P.
;
Naylor, Gillian
;
Chen, Qimei
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 394-400
Persistent link: https://www.econbiz.de/10008859027
Saved in:
5
Between information system integration and performance, what are the missing links?
Lee, Ruby P.
;
Chen, Qimei
- In:
Handbook of business practices and growth in emerging …
,
(pp. 81-99)
.
2010
Persistent link: https://www.econbiz.de/10003946253
Saved in:
6
Is product imitation good for firm performance? : an examination of product imitation types and contingency factors
Lee, Ruby P.
;
Zhou, Kevin Zheng
- In:
Journal of international marketing
20
(
2012
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10009625955
Saved in:
7
The influence of organic organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market
Wei, Yinghong
;
Samiee, Saeed
;
Lee, Ruby P.
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
1
,
pp. 49-70
Persistent link: https://www.econbiz.de/10010256715
Saved in:
8
Strategic marketing ambidexterity : antecedents and financial consequences
Josephson, Brett W.
;
Johnson, Jean L.
;
Mariadoss, Babu John
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
4
,
pp. 539-554
Persistent link: https://www.econbiz.de/10011563230
Saved in:
9
Organizational improvisation, market orientation, and performance implications in varying industry conditions
Martin, Kelly D.
;
Johnson, Jean L.
;
Saini, Amit
- In:
Future-focused strategic marketing
,
(pp. 199-242)
.
2019
Persistent link: https://www.econbiz.de/10012165348
Saved in:
10
Uncle Sam rising : performance implications of business-to-government relationships
Josephson, Brett W.
;
Lee, Ju-Yeon
;
Mariadoss, Babu John
; …
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10012175829
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