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Lobbying as a potent political marketing tool for firm performance : a closer look
Anderson, Jeffrey E.; Martin, Silvia L.; Lee, Ruby - In: Psychology & marketing 35 (2018) 7, pp. 511-521
Persistent link: https://www.econbiz.de/10011970140
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Do employee orientation and societal orientation matter in the customer orientation : performance link?
Lee, Ruby; Wei, Susan - In: Journal of business research : JBR 159 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014288110
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Extending the environment-strategy-performance framework : the roles of multinational corporation network strength, market responsiveness, and product innovation
Lee, Ruby P. - In: Journal of international marketing 18 (2010) 4, pp. 58-73
Persistent link: https://www.econbiz.de/10008773324
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Linking customer resources to firm success : the role of marketing program implementation
Lee, Ruby P.; Naylor, Gillian; Chen, Qimei - In: Journal of business research : JBR 64 (2011) 4, pp. 394-400
Persistent link: https://www.econbiz.de/10008859027
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Between information system integration and performance, what are the missing links?
Lee, Ruby P.; Chen, Qimei - In: Handbook of business practices and growth in emerging …, (pp. 81-99). 2010
Persistent link: https://www.econbiz.de/10003946253
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Is product imitation good for firm performance? : an examination of product imitation types and contingency factors
Lee, Ruby P.; Zhou, Kevin Zheng - In: Journal of international marketing 20 (2012) 3, pp. 1-16
Persistent link: https://www.econbiz.de/10009625955
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The influence of organic organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market
Wei, Yinghong; Samiee, Saeed; Lee, Ruby P. - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 49-70
Persistent link: https://www.econbiz.de/10010256715
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Strategic marketing ambidexterity : antecedents and financial consequences
Josephson, Brett W.; Johnson, Jean L.; Mariadoss, Babu John - In: Journal of the Academy of Marketing Science 44 (2016) 4, pp. 539-554
Persistent link: https://www.econbiz.de/10011563230
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Organizational improvisation, market orientation, and performance implications in varying industry conditions
Martin, Kelly D.; Johnson, Jean L.; Saini, Amit - In: Future-focused strategic marketing, (pp. 199-242). 2019
Persistent link: https://www.econbiz.de/10012165348
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Uncle Sam rising : performance implications of business-to-government relationships
Josephson, Brett W.; Lee, Ju-Yeon; Mariadoss, Babu John; … - In: Journal of marketing 83 (2019) 1, pp. 51-72
Persistent link: https://www.econbiz.de/10012175829