Showing 1 - 10 of 4,348
Persistent link: https://www.econbiz.de/10011747410
Persistent link: https://www.econbiz.de/10010378589
Persistent link: https://www.econbiz.de/10011966955
Persistent link: https://www.econbiz.de/10001828461
Persistent link: https://www.econbiz.de/10012545045
The ability to demonstrate the impact of marketing action on firm financial performance is crucial for evaluating, justifying and optimizing the expenditure of a firm's marketing resources. This presents itself as a formidable task when one considers both the variety and potential influence of...
Persistent link: https://www.econbiz.de/10014216881
Persistent link: https://www.econbiz.de/10012693956
Persistent link: https://www.econbiz.de/10011580387
Persistent link: https://www.econbiz.de/10013352972
Persistent link: https://www.econbiz.de/10011460172