Narrow search
Showing 1 - 10 of 1,729
Cover Image
Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata - In: Journal of business research : JBR 131 (2021), pp. 287-296
Persistent link: https://www.econbiz.de/10012545045
Cover Image
Building a customer-focused culture in organisations : developing 7Cs model
Madhani, Pankaj M. - In: International journal of business excellence 16 (2018) 2, pp. 199-232
Persistent link: https://www.econbiz.de/10011966955
Cover Image
A manager-customer empirical investigation of the subjective performance of proactive market-oriented consumer goods companies : testing a double-mediation model
Tournois, Laurent - In: The journal of applied business research 32 (2016) 5, pp. 1475-1493
Persistent link: https://www.econbiz.de/10011591396
Cover Image
Relating strategic market orientation and market performance : role of customer value types
Sahi, Gurjeet Kaur; Gupta, Mahesh Chander; Lonial, … - In: Journal of strategic marketing 26 (2018) 4, pp. 318-338
Persistent link: https://www.econbiz.de/10011903313
Cover Image
Experiences of embedding long-term thinking in an environment of short-termism and sub-par business performance : investing in intangibles for sustainable growth
Sewchurran, Kosheek; Dekker, Johan; McDonogh, Jennifer - In: Journal of business ethics : JOBE 157 (2019) 4, pp. 997-1041
Persistent link: https://www.econbiz.de/10012031249
Cover Image
Enhancing firm performance : the role of brand orientation in business-to-business marketing
Chang, Yu; Wang, Xinchun; Arnett, Dennis B. - In: Industrial marketing management : the international … 72 (2018), pp. 17-25
Persistent link: https://www.econbiz.de/10011887278
Cover Image
The impact of market orientation strategy on performance of commercial banks in Jordan
Al-Hawary, Sulieman Ibraheem Shelash; Al-hawajreh, … - In: International journal of business information systems : … 14 (2013) 3, pp. 261-279
Persistent link: https://www.econbiz.de/10010205071
Cover Image
Market orientation and business performance : a study of interrelationships and effects in a small sized hotels within Lagos State Metropolis
Ladipo, P. K. A.; Rahim, A. Ganiyu; Oguntoyibo, C. Abayomi - In: Academic journal of economic studies 2 (2016) 4, pp. 98-119
Persistent link: https://www.econbiz.de/10011580387
Cover Image
Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele; Gilmore, Audrey - In: Journal of strategic marketing 27 (2019) 1, pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
Cover Image
The role of market orientation in the performance of born global firms : a multi-dimensional construct approach
Herath, H. M. T. S.; Karunaratne, Hettige Don - In: Journal for international business and entrepreneurship … 11 (2018) 4, pp. 285-301
Persistent link: https://www.econbiz.de/10012050594