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Introducing public relations : theory and practice
Butterick, Keith - 2011 - 1. publ.
Persistent link: https://www.econbiz.de/10008841282
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Strategic reputation management : towards company of good
Aula, Pekka; Mantere, Saku - 2008
Persistent link: https://www.econbiz.de/10003565019
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The growth of anti-corruption attitudes in Czech marketing communication and PR anti-corruption fight as marketing tool
Kasl Kollmanová, Denisa - In: Central European business review : CEBR 2 (2013) 1, pp. 15-20
Persistent link: https://www.econbiz.de/10010344538
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Unternehmen von der schönsten Seite : Corporate Books für PR und Marketing
Klug, Sonja Ulrike - 2010
Persistent link: https://www.econbiz.de/10014006035
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Kunstförderung als Instrument der Marktkommunikation
Meyer, Jörn-Axel; Maurer, Fabian - 1999
Persistent link: https://www.econbiz.de/10000681573
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Corporate Reputation Management durch Corporate Communications
Seemann, Ralph - 2008
Persistent link: https://www.econbiz.de/10003753887
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The contribution of public relations in the future
Caywood, Clarke - In: Kellogg on advertising & media : the Kellogg School of …, (pp. 196-207). 2008
Persistent link: https://www.econbiz.de/10003755922
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Living with translucency - preparing for transparency
Kitchin, Tim; Thellusson, James - In: Corporate transparency : wie Unternehmen im …, (pp. 205-218). 2009
Persistent link: https://www.econbiz.de/10003889828
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Corporate communications : convention, complexity, and critique
Christensen, Lars Thøger; Morsing, Mette; Cheney, George - 2008 - 1. publ.
Persistent link: https://www.econbiz.de/10003555618
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Corporate image reinforcement in an era of terrorism through integrated marketing communication
Herstein, Ram; Mitki, Yoram; Jaffe, Eugene D. - In: Corporate reputation review : an international journal 11 (2008) 4, pp. 360-370
Persistent link: https://www.econbiz.de/10003945869