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Do SMEs influence their markets? : an exploratory study
Ottesen, Geir Grundvåg; Grønhaug, Kjell - In: Journal of small business and enterprise development 14 (2007) 1, pp. 36-47
Persistent link: https://www.econbiz.de/10003435990
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Corporate reputation as anticipated corporate conduct - introduction to the AMJ special issue
Helm, Sabrina; Gray, Brendan J. - In: Australasian marketing journal 17 (2009) 2, pp. 65-68
Persistent link: https://www.econbiz.de/10003886484
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From entrepreneur to mayor : assesing the impact of the founder's changing reputation on Hubbard Foods Ltd.
Kirkwood, Jodyanne; Gray, Brendan J. - In: Australasian marketing journal 17 (2009) 2, pp. 115-124
Persistent link: https://www.econbiz.de/10003886499