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Firmenimage
Brand management
17,546
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17,132
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11,084
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10,967
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10,110
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10,013
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3,053
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2,053
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1,903
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1,604
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1,136
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1,107
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1,075
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1,023
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1,023
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1,020
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980
Customer satisfaction
954
Kundenzufriedenheit
936
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Balmer, John M. T.
23
Melewar, T. C.
20
Foroudi, Pantea
12
Bang, Nguyen
10
Tomczak, Torsten
10
Esch, Franz-Rudolf
9
Iglesias, Oriol
7
Balmer, John M.T.
6
Greyser, Stephen A.
6
Gupta, Suraksha
6
Hatch, Mary Jo
6
Kernstock, Joachim
6
Schultz, Majken
6
Swoboda, Bernhard
6
Urde, Mats
6
Van Hoye, Greet
6
Wiedmann, Klaus-Peter
6
Becker, Kip
5
Chen, Weifeng
5
Dennis, Charles
5
Foroudi, Mohammad Mahdi
5
Ind, Nicholas
5
Otubanjo, Olutayo
5
Rindell, Anne
5
Sharifah Faridah Syed Alwi
5
Abimbola, Temi
4
Abratt, Russell
4
Fiedler, Lars
4
Henkel, Sven
4
Keller, Kevin Lane
4
Kick, Markus
4
Langner, Tobias
4
Lee, Jung Wan
4
Merrilees, Bill
4
Miller, Dale
4
Podnar, Klement
4
Schmidt, Holger J.
4
Trost, Armin
4
Vallaster, Christine
4
Bagozzi, Richard P.
3
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Haufe-Lexware GmbH & Co. KG
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1
Odense Universitet / Institut for Afsaetningsøkonomi
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1
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1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
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1
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The journal of brand management : an international journal
45
Journal of business research : JBR
33
Employer Branding : Arbeitgeber positionieren und präsentieren
16
Journal of retailing and consumer services
16
The journal of product & brand management
16
Corporate reputation review : an international journal
14
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business ethics : JOBE
11
SpringerLink / Bücher
11
Corporate communications : an international journal
9
European journal of marketing : EJM
9
International studies of management and organization
9
Marketing intelligence & planning
9
Corporate brand and corporate reputation
8
Journal of travel and tourism marketing
8
Journal of strategic marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of business strategy
6
Journal of marketing communications
6
Qualitative market research : an international journal
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International journal of contemporary hospitality management
5
International journal of hospitality management
5
Journal of marketing
5
Corporate reputation review
4
Corporate social responsibility and environmental management
4
Economic research
4
Gabler Edition Wissenschaft
4
International journal of retail & distribution management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing for higher education
4
Journal of marketing management : MM
4
Journal of the Academy of Marketing Science
4
Organizational identity in practice
4
Psychology & marketing
4
Springer eBook Collection / Business and Economics
4
The journal of consumer marketing
4
Administrative Sciences : open access journal
3
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
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ECONIS (ZBW)
978
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978
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1
Impact of corporate social responsibilities on customer responses and
brand
choices
Han, Heesup
;
Yu, Jongsik
;
Lee, Kyung-Sik
;
Baek, Hyungshin
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 302-316
Persistent link: https://www.econbiz.de/10012289331
Saved in:
2
Investigating political
brand
reputation with qualitative projective techniques from the perspective of young adults
Pich, Christopher
;
Guja Armannsdottir
;
Spry, Louise
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
2
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011887284
Saved in:
3
Defining
brand
and reputational value
Low, Jonathan
;
Cohen Kalafut, Pam
- In:
Business power : creating new wealth from IP assets
,
(pp. 189-200)
.
2007
Persistent link: https://www.econbiz.de/10003792378
Saved in:
4
Brand
engagement : how employees make or break brands
Buckingham, Ian P.
-
2008
Persistent link: https://www.econbiz.de/10003513402
Saved in:
5
Corporate
brand
reputation and
brand
crisis management
Greyser, Stephen A.
- In:
Management decision : MD
47
(
2009
)
4
,
pp. 590-602
Persistent link: https://www.econbiz.de/10009524549
Saved in:
6
Beyond private label panache : the effect of store image and perceived price on
brand
prestige
Beneke, Justin
;
Zimmerman, Natalia
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
Saved in:
7
European business and
brand
building : [the papers of this book were first presented at a conference organised by the ICCA in Warsaw, in March 2007]
Segreto, Luciano
(
ed.
)
-
2012
Persistent link: https://www.econbiz.de/10009518404
Saved in:
8
Consumer-based chain restaurant
brand
equity,
brand
reputation, and
brand
trust
Han, Sung Ho
;
Bang, Nguyen
;
Lee, Timothy J.
- In:
International journal of hospitality management
50
(
2015
),
pp. 84-93
Persistent link: https://www.econbiz.de/10011387992
Saved in:
9
Reputation and advertising of collective
brand
members in the wine industry : the moderating role of market share
Sellers Rubio, Ricardo
;
Más Ruiz, Francisco José
; …
- In:
Journal of wine economics
16
(
2021
)
2
,
pp. 169-188
Persistent link: https://www.econbiz.de/10012656822
Saved in:
10
The effect of the CEO media coverage on corporate
brand
equity : evidence from Poland
Górska, Anna
;
Mazurek, Grzegorz
- In:
Oeconomia Copernicana
12
(
2021
)
2
,
pp. 499-523
Persistent link: https://www.econbiz.de/10012616040
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