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Markenpolitik : Markenwirkunge...
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Firmenimage
Markenführung
17,195
Brand management
17,191
Konsumentenverhalten
7,495
Consumer behaviour
7,493
Markenimage
7,194
Brand image
7,051
Lehrbuch
5,991
Markenartikel
5,345
Brand
5,296
Relationship marketing
2,587
Beziehungsmarketing
2,586
Markenpolitik
2,474
Social Web
1,802
Social web
1,802
Online-Marketing
1,624
Internet marketing
1,601
Deutschland
1,560
Marketingmanagement
1,454
Marketing management
1,409
Germany
1,221
Marketing
1,209
Werbewirkung
1,158
Advertising effects
1,147
Luxury goods
879
Luxusgüter
879
Theorie
876
Theory
860
Werbung
785
Advertising
733
USA
719
Einzelhandel
698
Retail trade
680
Corporate reputation
670
Internationales Marketing
667
Brand loyalty
661
United States
657
Customer satisfaction
643
Kundenzufriedenheit
643
International marketing
615
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Undetermined
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67
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Article
515
Book / Working Paper
154
Journal
1
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Article in journal
401
Aufsatz in Zeitschrift
401
Aufsatz im Buch
112
Book section
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Case study
39
Fallstudie
39
Collection of articles of several authors
29
Sammelwerk
29
Hochschulschrift
26
Thesis
22
Graue Literatur
19
Non-commercial literature
19
Arbeitspapier
17
Working Paper
17
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Reprint
9
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5
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5
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5
Ratgeber
5
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4
Konferenzschrift
4
Collection of articles written by one author
1
Festschrift
1
Handbook
1
Handbuch
1
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1
Lehrbuch
1
Sammlung
1
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English
544
German
126
French
1
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1
Author
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Balmer, John M. T.
24
Melewar, T. C.
20
Foroudi, Pantea
10
Tomczak, Torsten
10
Esch, Franz-Rudolf
9
Bang, Nguyen
8
Iglesias, Oriol
7
Balmer, John M.T.
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Schultz, Majken
6
Swoboda, Bernhard
6
Urde, Mats
6
Chen, Weifeng
5
Dennis, Charles
5
Ind, Nicholas
5
Kernstock, Joachim
5
Otubanjo, Olutayo
5
Rindell, Anne
5
Sharifah Faridah Syed Alwi
5
Abimbola, Temi
4
Abratt, Russell
4
Fiedler, Lars
4
Gupta, Suraksha
4
Keller, Kevin Lane
4
Kick, Markus
4
Langner, Tobias
4
Merrilees, Bill
4
Miller, Dale
4
Podnar, Klement
4
Schmidt, Holger J.
4
Trost, Armin
4
Wiedmann, Klaus-Peter
4
Baumgarth, Carsten
3
Beck, Susanne
3
Einwiller, Sabine
3
Erz, Antonia
3
Foroudi, Mohammad Mahdi
3
Giersch, Judith
3
Hermann, Steffen
3
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Universität Hannover / Institut für Marketing & Management
2
Chartered Institute of Marketing
1
Erasmus Research Institute of Management
1
Haufe-Lexware GmbH & Co. KG
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
National Bureau of Economic Research
1
Springer Fachmedien Wiesbaden
1
Tectum Verlag
1
Universität St. Gallen / Institut für Medien- und Kommunikationsmanagement
1
Universität Trier
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Zeppelin Universität
1
av Edition GmbH
1
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Published in...
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The journal of brand management : an international journal
39
Journal of business research : JBR
24
Employer Branding : Arbeitgeber positionieren und präsentieren
16
The journal of product & brand management
15
Corporate reputation review : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
SpringerLink / Bücher
10
European journal of marketing : EJM
9
International studies of management and organization
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Marketing intelligence & planning
7
Journal of business strategy
6
Journal of strategic marketing
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Corporate social responsibility and environmental management
4
International journal of hospitality management
4
Journal of marketing
4
Journal of marketing management : MM
4
Qualitative market research : an international journal
4
Springer eBook Collection / Business and Economics
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation review
3
Employer branding for competitive advantage : models and implementation strategies
3
European management journal
3
Gabler Edition Wissenschaft
3
Handel und Internationales Marketing / Retailing and International Marketing
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of marketing for higher education
3
Journal of the Academy of Marketing Science
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
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ECONIS (ZBW)
670
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1
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670
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1
Your employer brand : a tool for fulfilling your customer promise
Bredwell, Jo
-
2008
Persistent link: https://www.econbiz.de/10003759059
Saved in:
2
Unternehmensbranding : Relaunch des Corporate Brandings
Schubert, Christian
;
Grünewald, Thomas
- In:
Strategische Kommunikationsplanung
,
(pp. 103-114)
.
2008
Persistent link: https://www.econbiz.de/10003645042
Saved in:
3
Guest editorial: Brand, organisational identity and reputation in SMEs : an overview
Abimbola, Temi
;
Vallaster, Christine
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 341-348
Persistent link: https://www.econbiz.de/10003739513
Saved in:
4
Brand, organization identity and reputation : SMEs as expressive organizations ; a resource-based perspective
Abimbola, Temi
;
Kocak, Akin
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 416-430
Persistent link: https://www.econbiz.de/10003739556
Saved in:
5
Weg vom negativen Branchenimage : mit Subtyping zur Arbeitgebermarke
Erz, Antonia
;
Henkel, Sven
;
Tomczak, Torsten
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 22-25
Persistent link: https://www.econbiz.de/10003765695
Saved in:
6
Image reinforcement or impairment : the effects of co-branding on attribute uncertainty
Geylani, Tansev
;
Inman, J. Jeffrey
;
Hofstede, Frenkel ter
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 730-744
Persistent link: https://www.econbiz.de/10003765844
Saved in:
7
Aktives Management der Corporate Brand BASF
Gress, Felix
;
Kiefer, Hans
;
Esch, Franz-Rudolf
;
Roth, Simone
- In:
Best practice der Markenführung
,
(pp. 79-98)
.
2009
Persistent link: https://www.econbiz.de/10003770979
Saved in:
8
Westfälische Provinzial Versicherung : Relaunch einer Traditionsmarke
Langer, Thomas
;
Esch, Franz-Rudolf
;
Langner, Tobias
- In:
Best practice der Markenführung
,
(pp. 101-120)
.
2009
Persistent link: https://www.econbiz.de/10003770980
Saved in:
9
Corporate brand and corporate reputation
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784482
Saved in:
10
Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785028
Saved in:
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