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Meine Marke : was Unternehmen...
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Firmenimage
Markenführung
17,260
Brand management
17,256
Konsumentenverhalten
7,532
Consumer behaviour
7,530
Markenimage
7,225
Brand image
7,081
Markenartikel
5,380
Brand
5,331
Relationship marketing
2,597
Beziehungsmarketing
2,596
Markenpolitik
2,474
Social Web
1,811
Social web
1,811
Online-Marketing
1,625
Internet marketing
1,602
Marketingmanagement
1,422
Marketing management
1,405
Deutschland
1,176
Werbewirkung
1,161
Advertising effects
1,150
Germany
1,113
Marketing
938
Luxury goods
881
Luxusgüter
881
Werbung
767
Advertising
732
Einzelhandel
701
Corporate reputation
685
Retail trade
684
Brand loyalty
670
Theorie
669
Theory
668
Customer satisfaction
647
Kundenzufriedenheit
647
Internationales Marketing
638
International marketing
612
Handelsmarke
610
Emotion
605
USA
600
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Online availability
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Undetermined
237
Free
71
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Article
528
Book / Working Paper
156
Journal
1
Type of publication (narrower categories)
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Article in journal
414
Aufsatz in Zeitschrift
414
Aufsatz im Buch
112
Book section
112
Case study
39
Fallstudie
39
Collection of articles of several authors
29
Sammelwerk
29
Hochschulschrift
27
Thesis
22
Graue Literatur
19
Non-commercial literature
19
Arbeitspapier
17
Working Paper
17
Aufsatzsammlung
13
Reprint
9
Fallstudiensammlung
6
Conference paper
5
Guidebook
5
Konferenzbeitrag
5
Ratgeber
5
Conference proceedings
4
Konferenzschrift
4
Collection of articles written by one author
1
Festschrift
1
Handbook
1
Handbuch
1
Interview
1
Lehrbuch
1
Sammlung
1
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Language
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English
559
German
126
French
1
Swedish
1
Author
All
Balmer, John M. T.
24
Melewar, T. C.
20
Foroudi, Pantea
10
Tomczak, Torsten
10
Esch, Franz-Rudolf
9
Bang, Nguyen
8
Iglesias, Oriol
7
Balmer, John M.T.
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Schultz, Majken
6
Swoboda, Bernhard
6
Urde, Mats
6
Chen, Weifeng
5
Dennis, Charles
5
Gupta, Suraksha
5
Ind, Nicholas
5
Kernstock, Joachim
5
Otubanjo, Olutayo
5
Rindell, Anne
5
Sharifah Faridah Syed Alwi
5
Abimbola, Temi
4
Abratt, Russell
4
Fiedler, Lars
4
Keller, Kevin Lane
4
Kick, Markus
4
Langner, Tobias
4
Merrilees, Bill
4
Miller, Dale
4
Podnar, Klement
4
Schmidt, Holger J.
4
Trost, Armin
4
Wiedmann, Klaus-Peter
4
Baumgarth, Carsten
3
Beck, Susanne
3
Einwiller, Sabine
3
Erz, Antonia
3
Foroudi, Mohammad Mahdi
3
Giersch, Judith
3
Hermann, Steffen
3
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Universität Hannover / Institut für Marketing & Management
2
Chartered Institute of Marketing
1
Erasmus Research Institute of Management
1
Haufe-Lexware GmbH & Co. KG
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
National Bureau of Economic Research
1
Springer Fachmedien Wiesbaden
1
Tectum Verlag
1
Universität St. Gallen / Institut für Medien- und Kommunikationsmanagement
1
Universität Trier
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Zeppelin Universität
1
av Edition GmbH
1
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Published in...
All
The journal of brand management : an international journal
39
Journal of business research : JBR
25
Employer Branding : Arbeitgeber positionieren und präsentieren
16
The journal of product & brand management
15
SpringerLink / Bücher
11
Corporate reputation review : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
European journal of marketing : EJM
9
International studies of management and organization
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Marketing intelligence & planning
7
Journal of business strategy
6
Journal of strategic marketing
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International journal of hospitality management
5
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Corporate social responsibility and environmental management
4
Gabler Edition Wissenschaft
4
Journal of marketing
4
Journal of marketing management : MM
4
Psychology & marketing
4
Qualitative market research : an international journal
4
Springer eBook Collection / Business and Economics
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation review
3
Employer branding for competitive advantage : models and implementation strategies
3
European management journal
3
Handel und Internationales Marketing / Retailing and International Marketing
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing communications
3
Journal of marketing for higher education
3
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Source
All
ECONIS (ZBW)
685
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1
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10
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685
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1
Your employer brand : a tool for fulfilling your customer promise
Bredwell, Jo
-
2008
Persistent link: https://www.econbiz.de/10003759059
Saved in:
2
Unternehmensbranding : Relaunch des Corporate Brandings
Schubert, Christian
;
Grünewald, Thomas
- In:
Strategische Kommunikationsplanung
,
(pp. 103-114)
.
2008
Persistent link: https://www.econbiz.de/10003645042
Saved in:
3
Guest editorial: Brand, organisational identity and reputation in SMEs : an overview
Abimbola, Temi
;
Vallaster, Christine
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 341-348
Persistent link: https://www.econbiz.de/10003739513
Saved in:
4
Brand, organization identity and reputation : SMEs as expressive organizations ; a resource-based perspective
Abimbola, Temi
;
Kocak, Akin
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 416-430
Persistent link: https://www.econbiz.de/10003739556
Saved in:
5
Weg vom negativen Branchenimage : mit Subtyping zur Arbeitgebermarke
Erz, Antonia
;
Henkel, Sven
;
Tomczak, Torsten
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
25
(
2008
)
5
,
pp. 22-25
Persistent link: https://www.econbiz.de/10003765695
Saved in:
6
Image reinforcement or impairment : the effects of co-branding on attribute uncertainty
Geylani, Tansev
;
Inman, J. Jeffrey
;
Hofstede, Frenkel ter
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 730-744
Persistent link: https://www.econbiz.de/10003765844
Saved in:
7
Aktives Management der Corporate Brand BASF
Gress, Felix
;
Kiefer, Hans
;
Esch, Franz-Rudolf
;
Roth, Simone
- In:
Best practice der Markenführung
,
(pp. 79-98)
.
2009
Persistent link: https://www.econbiz.de/10003770979
Saved in:
8
Westfälische Provinzial Versicherung : Relaunch einer Traditionsmarke
Langer, Thomas
;
Esch, Franz-Rudolf
;
Langner, Tobias
- In:
Best practice der Markenführung
,
(pp. 101-120)
.
2009
Persistent link: https://www.econbiz.de/10003770980
Saved in:
9
Corporate brand and corporate reputation
Elliott, Richard
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003784482
Saved in:
10
Are the strategic stars aligned for your corporate brand?
Hatch, Mary Jo
;
Schultz, Majken
-
2009
Persistent link: https://www.econbiz.de/10003785028
Saved in:
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