//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Firmenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Quasi-franchising : a new mode...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Firmenimage
Brand management
17,664
Markenführung
17,250
Consumer behaviour
7,570
Konsumentenverhalten
7,523
Markenimage
7,194
Brand image
7,103
Markenartikel
5,320
Brand
5,318
Franchising
3,027
Relationship marketing
2,645
Beziehungsmarketing
2,637
Markenpolitik
2,198
Social Web
1,816
Social web
1,813
Online-Marketing
1,632
Internet marketing
1,607
Marketingmanagement
1,438
Marketing management
1,433
Deutschland
1,432
Germany
1,343
Werbewirkung
1,158
Advertising effects
1,147
Theorie
1,048
Theory
1,043
Marketing
935
USA
910
Luxury goods
882
Luxusgüter
880
United States
864
Einzelhandel
787
Werbung
771
Retail trade
767
Advertising
759
Brand loyalty
675
Customer satisfaction
675
Corporate reputation
674
Kundenzufriedenheit
665
International marketing
655
Internationales Marketing
654
more ...
less ...
Online availability
All
Undetermined
228
Free
67
Type of publication
All
Article
518
Book / Working Paper
155
Journal
1
Type of publication (narrower categories)
All
Article in journal
403
Aufsatz in Zeitschrift
403
Aufsatz im Buch
113
Book section
113
Case study
40
Fallstudie
40
Collection of articles of several authors
30
Sammelwerk
30
Hochschulschrift
26
Thesis
22
Graue Literatur
19
Non-commercial literature
19
Arbeitspapier
17
Working Paper
17
Aufsatzsammlung
13
Reprint
9
Fallstudiensammlung
6
Conference paper
5
Guidebook
5
Konferenzbeitrag
5
Ratgeber
5
Conference proceedings
4
Konferenzschrift
4
Collection of articles written by one author
1
Festschrift
1
Handbook
1
Handbuch
1
Interview
1
Lehrbuch
1
Sammlung
1
more ...
less ...
Language
All
English
546
German
127
French
1
Polish
1
Swedish
1
Author
All
Balmer, John M. T.
24
Melewar, T. C.
20
Foroudi, Pantea
10
Tomczak, Torsten
10
Esch, Franz-Rudolf
9
Bang, Nguyen
8
Iglesias, Oriol
7
Balmer, John M.T.
6
Greyser, Stephen A.
6
Hatch, Mary Jo
6
Schultz, Majken
6
Swoboda, Bernhard
6
Urde, Mats
6
Chen, Weifeng
5
Dennis, Charles
5
Ind, Nicholas
5
Kernstock, Joachim
5
Otubanjo, Olutayo
5
Rindell, Anne
5
Sharifah Faridah Syed Alwi
5
Abimbola, Temi
4
Abratt, Russell
4
Fiedler, Lars
4
Gupta, Suraksha
4
Keller, Kevin Lane
4
Kick, Markus
4
Langner, Tobias
4
Merrilees, Bill
4
Miller, Dale
4
Podnar, Klement
4
Schmidt, Holger J.
4
Trost, Armin
4
Wiedmann, Klaus-Peter
4
Baumgarth, Carsten
3
Beck, Susanne
3
Einwiller, Sabine
3
Erz, Antonia
3
Foroudi, Mohammad Mahdi
3
Giersch, Judith
3
Hermann, Steffen
3
more ...
less ...
Institution
All
Universität Hannover / Institut für Marketing & Management
2
Chartered Institute of Marketing
1
Erasmus Research Institute of Management
1
Haufe-Lexware GmbH & Co. KG
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
National Bureau of Economic Research
1
Springer Fachmedien Wiesbaden
1
Tectum Verlag
1
Universität St. Gallen / Institut für Medien- und Kommunikationsmanagement
1
Universität Trier
1
Verlag Dr. Kovač
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Zeppelin Universität
1
av Edition GmbH
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
39
Journal of business research : JBR
24
Employer Branding : Arbeitgeber positionieren und präsentieren
16
The journal of product & brand management
15
Corporate reputation review : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
SpringerLink / Bücher
10
European journal of marketing : EJM
9
International studies of management and organization
8
Corporate brand and corporate reputation
7
Corporate communications : an international journal
7
Marketing intelligence & planning
7
Journal of business strategy
6
Journal of strategic marketing
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
4
Corporate social responsibility and environmental management
4
International journal of hospitality management
4
Journal of marketing
4
Journal of marketing management : MM
4
Qualitative market research : an international journal
4
Springer eBook Collection / Business and Economics
4
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
3
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
3
Contemporary thoughts on corporate branding and corporate identity management
3
Corporate reputation review
3
Employer branding for competitive advantage : models and implementation strategies
3
European management journal
3
Gabler Edition Wissenschaft
3
Handel und Internationales Marketing / Retailing and International Marketing
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of business ethics : JOBE
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing communications
3
Journal of marketing for higher education
3
Journal of the Academy of Marketing Science
3
Marketing Communications and Brand Development in Emerging Markets Volume II : Insights for a Changing World
3
more ...
less ...
Source
All
ECONIS (ZBW)
674
Showing
1
-
10
of
674
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What do best employer surveys reveal about employer branding and intention to apply?
Saini, Gordhan K.
;
Rai, Purvi
;
Chaudhary, Manoj J.
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 95-111
Persistent link: https://www.econbiz.de/10010252627
Saved in:
2
Corporate communication : identity, image and reputation
Laws, Susan Marie
- In:
International journal of business competition and …
3
(
2014
)
4
,
pp. 344-349
Persistent link: https://www.econbiz.de/10011290179
Saved in:
3
Corporate brand orientation : what is it? ; what of it? ; commentary
Balmer, John M. T.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
9
,
pp. 723-741
Persistent link: https://www.econbiz.de/10010234982
Saved in:
4
Stock market response to corporate social responsibility expenditures
Fiore, Robert
- In:
The international journal of finance
27
(
2015
)
4
,
pp. 488-500
Persistent link: https://www.econbiz.de/10011718639
Saved in:
5
When does corporate social irresponsibility become news? : evidence from more than 1,000 brand transgressions across five countries
Stäbler, Samuel
;
Fischer, Marc
- In:
Journal of marketing
84
(
2020
)
3
,
pp. 46-67
Persistent link: https://www.econbiz.de/10012214900
Saved in:
6
How can the management of fitness centres be improved through corporate image and brand image?
Alguacil, M.
;
García-Fernández, J.
;
Calabuig Moreno, …
- In:
Economic research
35
(
2022
)
1,3
,
pp. 3378-3396
Persistent link: https://www.econbiz.de/10014383647
Saved in:
7
Your employer brand : a tool for fulfilling your customer promise
Bredwell, Jo
-
2008
Persistent link: https://www.econbiz.de/10003759059
Saved in:
8
Unternehmensbranding : Relaunch des Corporate Brandings
Schubert, Christian
;
Grünewald, Thomas
- In:
Strategische Kommunikationsplanung
,
(pp. 103-114)
.
2008
Persistent link: https://www.econbiz.de/10003645042
Saved in:
9
Guest editorial: Brand, organisational identity and reputation in SMEs : an overview
Abimbola, Temi
;
Vallaster, Christine
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 341-348
Persistent link: https://www.econbiz.de/10003739513
Saved in:
10
Brand, organization identity and reputation : SMEs as expressive organizations ; a resource-based perspective
Abimbola, Temi
;
Kocak, Akin
- In:
Qualitative market research : an international journal
10
(
2007
)
4
,
pp. 416-430
Persistent link: https://www.econbiz.de/10003739556
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->