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Firmenimage
Advertising
12
Advertising effects
12
USA
12
United States
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Werbewirkung
12
Werbung
12
Consumer behaviour
11
Konsumentenverhalten
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Sportmarketing
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Sports marketing
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Data envelopment analysis
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Internet marketing
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Online-Marketing
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Cause-Related Marketing
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Cause-related marketing
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Corporate reputation
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Data-Envelopment-Analyse
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Fernsehwerbung
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Sponsoring
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Sponsorship
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Sport policy
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Sportpolitik
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Television advertising
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Werbeplanung
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sports advertising
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Communication media
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Kommunikationsmedien
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Cheong, Yunjae
3
Kim, Kihan
2
Kim, Hyuksoo
1
Lee, Doohwang
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Stout, Patricia A.
1
Ye, Lan
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Youn, Seounmi
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Yun, Lira
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Corporate communications : an international journal
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Total quality management & business excellence
1
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ECONIS (ZBW)
4
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1
The image management function of sponsorship : a general theoretical framework
Kim, Kihan
;
Stout, Patricia A.
;
Cheong, Yunjae
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 85-111
Persistent link: https://www.econbiz.de/10009510693
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2
Sports sponsorship and the risks of ambush marketing : the moderating role of corporate reputation in the effects of disclosure of ambush marketers on attitudes and beliefs towards...
Yun, Lira
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 921-942
Persistent link: https://www.econbiz.de/10012395587
Saved in:
3
The effect of corporate social responsibility reputation on consumer support for cause-related marketing
Kim, Hyuksoo
;
Youn, Seounmi
;
Lee, Doohwang
- In:
Total quality management & business excellence
30
(
2019
)
6
,
pp. 682-707
Persistent link: https://www.econbiz.de/10012199778
Saved in:
4
Using Facebook efficiently : assessing the impact of organizational Facebook activities on organizational reputation
Ye, Lan
;
Cheong, Yunjae
- In:
Corporate communications : an international journal
22
(
2017
)
4
,
pp. 440-454
Persistent link: https://www.econbiz.de/10011806602
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