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Transmission of family identity and consumer response : do consumers recognize family firms?
Ibáñez, María José; Santos, Manuel Alonso dos; … - In: International journal of entrepreneurial behavior & research 28 (2022) 1, pp. 6-25
Persistent link: https://www.econbiz.de/10013163232
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Marketing strategies in family firms
Santos, Manuel Alonso dos; Llanos Contreras, Orlando; … - In: Journal of small business strategy 31 (2021) 2, pp. 1-5
Persistent link: https://www.econbiz.de/10012620167
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Reputation and identity in family firms : current state and gaps for future research
Cuevas Lizama, Jonathan; Llanos Contreras, Orlando; … - In: Journal of small business strategy 31 (2021) 2, pp. 6-18
Persistent link: https://www.econbiz.de/10012620169
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Exploring the asymmetric influence of socioemotional wealth priorities on entrepreneurial behaviour in family businesses
Llanos-Contreras, Orlando; Santos, Manuel Alonso dos - In: European journal of international management : EJIM 12 (2018) 5/6, pp. 576-595
Persistent link: https://www.econbiz.de/10011959963
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Is this a family business? : effectiveness of implementing family businesses branding strategies on a radio platform
Santos, Manuel Alonso dos; Llanos-Contreras, Orlando; … - In: Journal of consumer behaviour 22 (2023) 4, pp. 971-984
Persistent link: https://www.econbiz.de/10014326284