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Employer brand management, organizational prestige and employees' work-of-mouth referrals in Taiwan
Uen, Jin Feng; Ahlstrom, David; Chen, Shuyuan; Liu, Julie; … - In: Asia Pacific : journal of human resources 53 (2015) 1, pp. 104-123
Persistent link: https://www.econbiz.de/10010511397
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Taking up the challenge of corporate branding : an integrative framework
De Roeck, Kenneth; Maon, François; Lejeune, Christophe - In: European management review : the journal of the … 10 (2013) 3, pp. 137-151
Persistent link: https://www.econbiz.de/10010227362
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The impact of geographic reputation on the value created in Champagne
Menival, David; Charters, Steve - In: The Australian journal of agricultural and resource … 58 (2014) 2, pp. 171-184
Persistent link: https://www.econbiz.de/10010462937
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Academic propaganda in international education : detection, remedy and conceptualisation
Shams, S. M. Riad; Thrassou, Alkis; Vrontis, Demetris; … - In: Global business & economics review 25 (2021) 3/4, pp. 251-272
Persistent link: https://www.econbiz.de/10012668102
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Antecedents brand trust and private universities reputation
Husda, Nur Elfi; Ratnawati, Tri; Kusumaningtyas, Amiartuti - In: International journal of economics and finance 9 (2017) 8, pp. 76-87
Persistent link: https://www.econbiz.de/10011714710
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Organizational identity threats and aspirations in reputation management
Doering, Heike; Downe, James; Elraz, Hadar; Martin, Steve - In: Public management review 23 (2021) 3, pp. 376-396
Persistent link: https://www.econbiz.de/10012424244
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How entrepreneurs build brands and reputation with social media PR : empirical insights from start-ups in Germany
Pakura, Stefanie; Rudeloff, Christian - In: Journal of small business and entrepreneurship : JSBE 35 (2023) 2, pp. 153-180
Persistent link: https://www.econbiz.de/10014234756
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Which reputations does a brand owner need? : evidence from trade mark opposition
Graevenitz, Georg von - 2007
At least two: the reputation of their brand and a reputation for being tough on imitators of this brand. Sustaining a … brand requires both investment in its reputation amongst consumers and the defence of the brand against followers that … that brand owners can benefit from a reputation for tough opposition to trade mark applications. Such a reputation induces …
Persistent link: https://www.econbiz.de/10010343935
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Corporate Reputation Management durch Corporate Communications
Seemann, Ralph - 2008
Persistent link: https://www.econbiz.de/10003753887