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Firmenimage
Consumer behaviour
83,956
Konsumentenverhalten
81,507
Brand image
11,270
Markenimage
11,158
Brand management
10,528
Markenführung
10,454
Theorie
10,393
Theory
10,208
Relationship marketing
9,839
Beziehungsmarketing
9,809
Ägypten
8,294
Customer satisfaction
6,282
Kundenzufriedenheit
6,113
Egypt
6,085
Online-Handel
5,821
Online retailing
5,807
USA
5,569
Social Web
5,460
Social web
5,458
United States
5,305
Brand
5,168
Markenartikel
5,157
Corporate reputation
5,077
Deutschland
4,981
Online-Marketing
4,925
Internet marketing
4,907
Service quality
4,855
Dienstleistungsqualität
4,804
Germany
4,632
Einzelhandel
4,359
Retail trade
4,310
Structural equation model
4,205
Strukturgleichungsmodell
4,181
Werbewirkung
3,976
Advertising effects
3,933
Electronic Commerce
3,835
E-commerce
3,724
Verbraucherverhalten
3,589
Experiment
3,552
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Melewar, T. C.
49
Balmer, John M. T.
37
Schwaiger, Manfred
25
Foroudi, Pantea
24
Wiedmann, Klaus-Peter
19
Walsh, Gianfranco
18
Bang, Nguyen
17
Carroll, Craig E.
15
Harvey, William S.
15
Pollock, Timothy G.
15
Newburry, William
13
Schaarschmidt, Mario
13
Gardberg, Naomi A.
12
Podnar, Klement
12
Swoboda, Bernhard
12
Tomczak, Torsten
12
Barnett, Michael L.
11
Deephouse, David L.
11
Dennis, Charles
11
Dowling, Grahame R.
11
Helm, Sabrina
11
Langham, Tony
11
Pérez, Andrea
11
Wæraas, Arild
11
Abratt, Russell
10
Davies, Gary
10
Esch, Franz-Rudolf
10
Ordoñez, Guillermo
10
Pfarrer, Michael D.
10
Bénabou, Roland
9
Hillenbrand, Carola
9
Hirsch, Peter B.
9
Kitchen, Philip J.
9
Schwalbach, Joachim
9
Fombrun, Charles J.
8
Foroudi, Mohammad Mahdi
8
Gatzert, Nadine
8
Greyser, Stephen A.
8
Gupta, Suraksha
8
Hatch, Mary Jo
8
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National Bureau of Economic Research
13
Springer Fachmedien Wiesbaden
12
Universität Mannheim
3
Carl Hanser Verlag
2
Center of Market Oriented Product and Production Management
2
Conference Board
2
IGI Global
2
Tectum Verlag
2
Trendence-Institut <Berlin>
2
Universität Hannover / Institut für Marketing & Management
2
Verlag Dr. Kovač
2
Westfälische Wilhelms-Universität Münster
2
All India Management Association
1
Bergische Universität Wuppertal
1
Bernard Hodes Group <New York, NY>
1
Bildungswissenschaftliche Hochschule Flensburg
1
CESifo Area Conference on Industrial Organisation <2004, München>
1
Centre for Research on the New International Economic Order
1
Chartered Institute of Marketing
1
Conference on Digital Transformation in Business <2019, Istanbul>
1
DIRK - Deutscher Investor-Relations-Verband
1
Dr. Hans-Joachim Köster <Firma>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management
1
Eric Cuvillier <Firma>
1
European Accounting Study Group
1
Fachhochschule Reutlingen / European School of Business
1
Frankfurter Allgemeine Buch
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
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Freie Universität Berlin / Institut für Soziologie
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Friedrich-Schiller-Universität Jena
1
Gesellschaft für Ökologische Kommunikation mbH
1
Haufe-Lexware GmbH & Co. KG
1
Hochschule Darmstadt
1
Institut für Ländliches Genossenschaftswesen <Gießen>
1
Institute for Corporate Culture Affairs <Frankfurt, Main>
1
Instituto Valenciano de Investigaciones Económicas
1
Internationale Wissenschaftliche Konferenz Der Faktor Reputation in der Internationalen Unternehmensführung <2006, Bremen>
1
Leibniz Universität Hannover / Lehrstuhl Marketing und Management (M2)
1
Leuphana Universität Lüneburg
1
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Corporate reputation review : an international journal
137
Journal of business research : JBR
85
Journal of business ethics : JOBE
81
The journal of brand management : an international journal
69
Corporate communications : an international journal
50
SpringerLink / Bücher
48
Journal of retailing and consumer services
44
Academy of Management journal : AMJ
40
The Oxford handbook of corporate reputation
35
Corporate reputation review
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
European journal of marketing : EJM
29
Corporate social responsibility and environmental management
26
International journal of hospitality management
24
The journal of product & brand management
23
Journal of marketing communications
22
International studies of management and organization
20
Reputation Management
20
Employer Branding : Arbeitgeber positionieren und präsentieren
17
Management science : journal of the Institute for Operations Research and the Management Sciences
17
Marketing intelligence & planning
17
Cogent business & management
16
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
16
European management journal
16
International journal of selection and assessment
16
Journal of business strategy
16
Journal of business ethics : JBE
15
Journal of communication management : an international journal
15
Working paper / National Bureau of Economic Research, Inc.
15
Business & society
14
International journal of contemporary hospitality management
14
Psychology & marketing
14
Journal of strategic marketing
13
NBER Working Paper
13
NBER working paper series
13
The Academy of Management review : AMR
13
Corporate reputation : managing opportunities and threats
12
Finance research letters
12
Harvard-Business-Manager : das Wissen der Besten
12
International journal of business communication : IJBC ; a publication of the Association of Business Communication
12
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ECONIS (ZBW)
4,964
EconStor
20
USB Cologne (EcoSocSci)
5
OLC EcoSci
3
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1
Impacts of South African consumer cultural openness on country image and product-country image of South Korea
Lee, You-Kyung
;
Robb, Charles Arthur
- In:
Journal of international trade & commerce
17
(
2021
)
4
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013198544
Saved in:
2
A model of event–destination image transfer
Deng, Qian
;
Li, Mimi
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
1
,
pp. 69-82
Persistent link: https://www.econbiz.de/10010235906
Saved in:
3
Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman
;
Li, Huaibin
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
Saved in:
4
The role of culture adoption in moderating the influence of country image, corporate image, brand image on brand attitude and purchase
intention
toward foreign brands
Haryanto, Budhi
;
Gunawan, Joseph Aditya Pandu
;
Fenitra, …
- In:
International journal of business performance and …
13
(
2022
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10013198532
Saved in:
5
The influence of political conflicts on country image and
intention
to visit : a study of Israel's image
Alvarez, Maria D.
;
Campo, Sara
- In:
Tourism management : research, policies, practice
40
(
2014
),
pp. 70-78
Persistent link: https://www.econbiz.de/10010227028
Saved in:
6
Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone
;
Ranfagni, Silvia
- In:
Marketing intelligence & planning
31
(
2013
)
5
,
pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
Saved in:
7
A study of the Chinese consumers' product-country image of Spain
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
5
,
pp. 947-977
Persistent link: https://www.econbiz.de/10011796567
Saved in:
8
A review of Spanish consumers' product-country image of China
Gorostidi-Martinez, Haritz
;
Xu, Weimin
;
Zhao, Xiaokang
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 589-615
Persistent link: https://www.econbiz.de/10011739478
Saved in:
9
Analysis of the influence of reputation, identity and image on the country brand
Revilla Camacho, Maria Angeles
;
Rodriguez-Rad, Carlos
; …
- In:
Academia : revista Latinoamericana de administración
35
(
2022
)
2
,
pp. 163-182
Persistent link: https://www.econbiz.de/10013369816
Saved in:
10
Selected contributions to market-based management
Sarstedt, Marko
-
2008
Persistent link: https://www.econbiz.de/10003743726
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