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examining the fit relationship between marketing, manufacturing, and business strategy. Therefore, this research tries to look … at those dimensions from a fit as covariation perspective. A fit model was proposed and exemplified using empirical data … collected from Taiwan's top ranking companies in the manufacturing and service industry. Findings showed that the fit between …
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The outsourcing of elements of supply chain processes is now an integral component of the operationalization of a firm s competitive business strategy. While the purported goal of outsourcing is usually to derive a competitive advantage in the marketplace, it is not clear whether the outsourcing...
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