Across two studies, we demonstrate that depictions of food with implied motion enhance food appeal. This effect is mediated by perceived food freshness. We argue that this effect is due to an overextension of a primitive association between motion and freshness. Implications for promoting...

Background: Past research has shown that promotional messages such as food advertising influence food consumption. However, what has gone largely unexplored is the effect of exercise advertising on food intake. This study experimentally tested the effects of exposure to exercise commercials on...

Food marketing brings together the producer and consumer. It is responsible for the chain of activities that brings food from the “farm gate to the plate.” While farmer markets are one way that this can occur, more highly processed foods, such as a breakfast cereals or frozen dinners go...