Purpose – The aim of this paper is to measure new product development (NPD) success factors in the Thai food industry.Design/Methodology/Approach – The quantitative research was designed based upon previous qualitative analysis by Suwannaporn and Speece. A total of 114 questionnaires sent to...

Asian food markets are large and growing very rapidly. Per capita food consumption is increasing as income rises, and food consumption habits are changing. Asian food retailing is also changing rapidly, as distribution and transportation modernizes. Consumers are becoming more sophisticated,...

Success in new product development (NPD) depends, among other things, on how the NPD process is organized. Key issues are strategy and planning, internal information flow and communication, and external communication with suppliers. Recent work proposes that companies can take advantage of...

Purpose – The purpose of this paper is to examine the use of environmental scanning (ES) in the new product development (NPD) process among small and medium enterprises (SMEs) in the Thai food processing industry. This study also shows that more extensive use of ES improves new product (NP)...