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Using supermarket loyalty card data to analyse the impact of promotions
Felgate, Melanie; Fearne, Andrew P.; DiFalco, Salvatore; … - In: International journal of market research : JMRS ; the … 54 (2012) 2, pp. 221-240
Persistent link: https://www.econbiz.de/10009535003
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Exploring supermarket loyalty card analysis to identify who buys fairtrade
Yamoah, Fred A.; Fearne, Andrew P.; Duffy, Rachel; … - 2013
Persistent link: https://www.econbiz.de/10010355958
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Exploring supermarket loyalty card analysis to identify who buys fairtrade
Yamoah, Fred Amofa; Fearne, Andrew P.; Duffy, Rachel - In: The international review of retail, distribution and … 24 (2014) 3, pp. 328-346
Persistent link: https://www.econbiz.de/10010366988
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Towards a framework for understanding fairtrade purchase intention in the mainstream environment of supermarkets
Yamoah, Fred Amofa; Duffy, Rachel; Petrovici, Dan; … - In: Journal of business ethics : JOBE 136 (2016) 1, pp. 181-197
Persistent link: https://www.econbiz.de/10011504880
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Using supermarket loyalty card data to measure the differential impact of the UK soft drink sugar tax on buyer behaviour
Fearne, Andrew P.; Borzino, Natalia; De La Iglesia, Beatrix - In: Journal of agricultural economics : JAE 73 (2022) 2, pp. 321-337
Persistent link: https://www.econbiz.de/10013279964
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The use of disaggregated demand information to improve forecasts and stock allocation during sales promotions : a simulation and optimisation study using supermarket loyalty card d...
Malik, Sheraz Alam; Fearne, Andrew P.; O'Hanley, Jesse R. - In: International journal of value chain management : IJVCM 10 (2019) 4, pp. 339-357
Persistent link: https://www.econbiz.de/10012155314