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~subject:"Football"
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Football
Konsumentenverhalten
79,057
Consumer behaviour
78,625
Theorie
9,825
Theory
9,639
Brand management
9,376
Markenführung
9,375
Markenartikel
9,114
Youth
9,038
Beziehungsmarketing
8,935
Jugendliche
8,929
Relationship marketing
8,922
Brand
8,020
Markenimage
7,257
Brand image
7,208
USA
6,219
United States
5,813
Deutschland
5,523
Online-Handel
5,450
Online retailing
5,436
Kundenzufriedenheit
5,426
Customer satisfaction
5,423
Social Web
4,841
Social web
4,837
Germany
4,570
Online-Marketing
4,515
Internet marketing
4,489
Einzelhandel
4,365
Dienstleistungsqualität
4,316
Service quality
4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
E-commerce
3,450
Werbung
3,232
Emotion
3,189
Advertising
3,108
Preismanagement
2,953
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Undetermined
224
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71
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Article
376
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70
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361
Aufsatz in Zeitschrift
361
Graue Literatur
23
Non-commercial literature
23
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22
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20
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16
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13
Thesis
10
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2
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2
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2
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1
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1
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1
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1
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1
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Language
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English
423
German
23
Author
All
Schreyer, Dominik
15
Kunkel, Thilo
10
Uhrich, Sebastian
10
Biscaia, Rui
9
McDonald, Heath
9
Torgler, Benno
9
Funk, Daniel C.
8
Braun, Sebastian
7
Kvasnicka, Michael
7
Shuv-Ami, Avichai
7
Katz, Matthew
6
Ko, Yong Jae
6
Pawlowski, Tim
6
Woisetschläger, David
6
Yoshida, Masayuki
6
Brandes, Leif
5
Buraimo, Babatunde
5
Dwyer, Brendan
5
Feddersen, Arne
5
Humphreys, Brad R.
5
Lock, Daniel
5
Ross, Stephen
5
Schmidt, Sascha Leonard
5
Vrontis, Demetris
5
Wann, Daniel L.
5
Baker, Thomas A., III.
4
Delia, Elizabeth B.
4
Doyle, Jason P.
4
Franck, Egon
4
Heere, Bob
4
Maennig, Wolfgang
4
Manoli, Argyro Elisavet
4
Massey, Patrick
4
Ours, Jan C. van
4
Soebbing, Brian P.
4
Anagnostopoulos, Christos
3
Budzinski, Oliver
3
Cayolla, Ricardo
3
Correia, Abel
3
Desbordes, Michel
3
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All
Technische Universität Braunschweig
2
NMP-Verlag
1
Springer Fachmedien Wiesbaden
1
Published in...
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Journal of sport management : the official journal of the North American Society of Sport Management
39
Sport marketing quarterly : preferred journal of the Sport Marketing Association
32
European Sport management quarterly : ESMQ
31
International journal of sports marketing & sponsorship
28
International journal of sport management and marketing : IJSMM
25
Sport management review
25
Journal of sports economics
23
International journal of sport finance
10
Applied economics letters
9
Sport, Business and Management : an international journal ; SBM
9
Applied economics
6
Journal of business research : JBR
5
Journal of strategic marketing
5
The journal of brand management : an international journal
5
Applied Marketing Science / Angewandte Marketingforschung
4
European journal of marketing : EJM
4
SpringerLink / Bücher
4
Journal of behavioral and experimental economics
3
Journal of risk and financial management : JRFM
3
Cogent business & management
2
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
2
Corporate reputation review
2
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
2
Discussion paper / Tinbergen Institute
2
Journal for global business advancement : JGBA
2
Journal of customer behaviour
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
2
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
2
Research
2
Services marketing quarterly
2
Technological forecasting & social change : an international journal
2
The journal of consumer marketing
2
Working paper series
2
American journal of agricultural economics
1
Asia Pacific journal of marketing and logistics
1
Behavioural sports economics : a research companion
1
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All
ECONIS (ZBW)
444
EconStor
2
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1
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446
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1
Brand
lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
2
The study of fans'
brand
loyalty in Iranian professional football league
Javani, Vajihe
;
Ehsani, Mohammad
;
Amiry, Mojtaba
; …
-
2013
Persistent link: https://www.econbiz.de/10011293163
Saved in:
3
The effect of sponsor's
brand
on consumer-
brand
relationship in sport sponsorship
Lee, Jung-Yong
;
Jin, ChangHyun
- In:
Global business and finance review
24
(
2019
)
1
,
pp. 27-43
Persistent link: https://www.econbiz.de/10012005159
Saved in:
4
The effect of league
brand
on the relationship between the team
brand
and behavioral intentions : a formative approach examining
brand
associations and
brand
relationships
Kunkel, Thilo
;
Funk, Daniel C.
;
Lock, Daniel
- In:
Journal of sport management : the official journal of …
31
(
2017
)
4
,
pp. 317-332
Persistent link: https://www.econbiz.de/10011771884
Saved in:
5
New measure of
brand
equity status of a basketball club
Shuv-Ami, Avichai
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
Journal of transnational management : the official …
23
(
2018
)
1
,
pp. 39-63
Persistent link: https://www.econbiz.de/10011848454
Saved in:
6
Investigating the effect of
brand
identity and character on
brand
loyalty of football team fans
Keshtidar, Mohammad
;
Sahebkaran, MohammadAli
; …
- In:
International journal of sport management and marketing …
18
(
2018
)
1/2
,
pp. 105-115
Persistent link: https://www.econbiz.de/10011884677
Saved in:
7
Markenexpertise im Alltag : Entwicklung und Struktur
Meier, Carolin
-
2010
Persistent link: https://www.econbiz.de/10008654760
Saved in:
8
Enhancing football brands'
brand
equity
Blumrodt, Jens
- In:
The journal of applied business research
30
(
2014
)
5
,
pp. 1551-1557
Persistent link: https://www.econbiz.de/10010470498
Saved in:
9
The Euro 2004 : marketing decisions and sponsoring results
Silvestre, António Luís
;
Santos, Abel
- In:
International journal of sport management and marketing …
2
(
2007
)
5/6
,
pp. 475-495
Persistent link: https://www.econbiz.de/10003538285
Saved in:
10
Examining the relationships between
brand
knowledge,
brand
responses and
brand
resonance in sports leagues within the scope of consumer-based
brand
equity
Yağız, Kadir
;
Özer, Leyla
- In:
European Sport management quarterly : ESMQ
23
(
2023
)
5
,
pp. 1567-1586
Persistent link: https://www.econbiz.de/10014330808
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