The purpose of this study is to advance the understanding of volleyball players’ purchase intention toward sport shoes … study is significant for marketers for solving the challenges faced in the sport industry. It also helps to identify … consumers’ purchase preferences for sport shoes. The marketer would understand more about their targeted customers’ intentions …

Sports Sponsorships by testing the relationship between the ethnic composition of a team and the value of the team’s front …-of-the-shirt sponsorship. In contrast to North American sports leagues, the economic consequences of discrimination have seen little …