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The global football industry : marketing perspectives

Pitts, Brenda G. (ed.); Zhang, James J. (ed.) - 2018

Contemporary global football industry : an introduction / N. David Pifer, Yan Wang, Glaucio Scremin, Brenda G. Pitts, and James J. Zhang -- European grassroots football : structural and managerial peculiarities / Christoph Breuer and Tobias Nowy -- Economic importance of football in Germany /...

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When the future of Chinese soccer is at stake : Chinese youth's attention, involvement and satisfaction

Qian, Tyreal Yizhou; Wang, Jerred Junqi; Chou, Winston … - In: International journal of sports marketing & sponsorship 18 (2017) 1, pp. 29-47

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The global football industry : marketing perspectives

Zhang, James J. (ed.); Pitts, Brenda G. (ed.) - 2018

Persistent link: https://www.econbiz.de/10011793557

Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices

Wang, Jerred Junqi; Braunstein-Minkove, Jessica R.; … - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 1, pp. 47-61

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Marketing strategies and practices of women's soccer in the United States : historical perspective

Henderson, Chris; Leopkey, Becca; Zhang, James J. - In: Sport marketing in a global environment : strategic …, (pp. 187-206). 2022

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Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement

Ma, Shang Chun; Chang, Ching-Hung; Ma, Shang-Ming; … - In: Marketing analysis in sport business : global perspectives, (pp. 163-181). 2022

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Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis : the case of international broadcasting fans

Navarro-Picado, José F.; Torres-Moraga, Eduardo; … - In: Review of managerial science : RMS 17 (2023) 1, pp. 209-232

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Conceptualizing and measuring the use of student-athlete likeness in EA's NCAA Football

Baker, Thomas A., III.; Byon, Kevin K.; Cianfrone, Beth A. - In: Journal of sport management : the official journal of … 28 (2014) 3, pp. 281-294

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Team identification and negotiation : a mediated-moderation model of constraints, motivation, and sport consumption

Byon, Kevin K.; Salge, Carolina Alves de Lima; Baker, … - In: Sport marketing quarterly : preferred journal of the … 29 (2020) 4, pp. 282-295

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