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Football club equipment manufacturers' strategy and internationalization

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The global football industry : marketing perspectives

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Contemporary global football industry : an introduction / N. David Pifer, Yan Wang, Glaucio Scremin, Brenda G. Pitts, and James J. Zhang -- European grassroots football : structural and managerial peculiarities / Christoph Breuer and Tobias Nowy -- Economic importance of football in Germany /...

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When the future of Chinese soccer is at stake : Chinese youth's attention, involvement and satisfaction

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Self-branding through NFL team fanship : fans' desired self-image and its implications for branding practices

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Marketing strategies and practices of women's soccer in the United States : historical perspective

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Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement

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The internationalisation of a sports team brand : the case of European soccer teams

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