Wilson, J. Holton; Miller, Robert H. - In: American Journal of Business 13 (1998) 2, pp. 27-34
Often small business owners/managers feel they have inadequate time for formal forecasting and/or that they lack the … expertise to do so. Since forecasting is an important decision-aiding tool, managers in small retail establishments can benefit … by implementing a simple forecasting process. Doing so will enable them to better anticipate the firms future level of …