of the mobile brands. Data collected from 320 college-going students show very high probability of brand switching … technology that will lead than any single brand. It has been observed that there will be high retention in the brand Apple …

Trajectories of attention during a complex brand choice task reflect the accumulation of utility and predict final … choice before consumers implement it. Our findings reveal a “double attention lift” of the ultimately chosen brand towards … integrating information about the brand rather than to comparing it with other brands. Attention trajectories predict 85% of brand …