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Using the body-sphere approach to predict the effectiveness of similar and attractive models shown in advertisements

Bombe, Sandra - In: Marketing : ZFP ; journal of research and management 36 (2014) 3, pp. 203-214

Persistent link: https://www.econbiz.de/10010394608

Forecasting advertising and media effects on sales : econometrics and alternatives

Dawes, John; Kennedy, Rachel; Green, Kesten; Sharp, Byron - In: International journal of market research : JMRS ; the … 60 (2018) 6, pp. 611-620

Persistent link: https://www.econbiz.de/10011980262

Modeling intra-seasonal heterogeneity in hourly advertising-response models : Do forecasts improve?

Kiygi-Calli, Meltem; Weverbergh, Marcel; Franses, … - In: International journal of forecasting 33 (2017) 1, pp. 90-101

Persistent link: https://www.econbiz.de/10011754688

Will I hit my year-end numbers? : a brand-performance forecasting model ; the case for benchmarking sales and advertising spending

Carter, Robert E. - In: Journal of advertising research 54 (2014) 4, pp. 398-406

Persistent link: https://www.econbiz.de/10010481192

New DIW Berlin model can nowcast the current income distribution : inequality likely to slightly increase in 2023

Bönke, Timm; Dany-Knedlik, Geraldine; Pagenhardt, Laura - In: DIW weekly report : economy, politics, science : a … 13 (2023) 43/44, pp. 283-289

The unequal distribution of labor income in Germany is a hotly debated topic among policymakers and the general public alike. However, the relevant data for calculating the distribution is usually available with a delay of sometimes over two years. Accordingly, previous studies have only been...

Persistent link: https://www.econbiz.de/10014431177