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Predicting which season ticket holders will renew oand which will not
McDonald, Heath; Karg, Adam J.; Leckie, Civilai - In: European Sport management quarterly : ESMQ 14 (2014) 5, pp. 503-520
Persistent link: https://www.econbiz.de/10010482285
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Predicting season ticket holder retention using rich behavioral data
Karg, Adam; Tamaddoni, Ali; McDonald, Heath; Ewing, Michael - In: Journal of sport management : the official journal of … 35 (2021) 5, pp. 426-439
Persistent link: https://www.econbiz.de/10012651050
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Predicting individual event attendance with machine learning : a "step-forward" approach
Nguyen, Jeremy K.; Karg, Adam; Valadkhani, Abbas; … - In: Applied economics 54 (2022) 27, pp. 3138-3153
Persistent link: https://www.econbiz.de/10013171194