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Essays on the implications of firm behaviors in learning, locating, and advertising
Palangkaraya, Alfons - 2004
Persistent link: https://www.econbiz.de/10003378813
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COVID-19 charity advertising : identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick; Cui, Yuanyuan; Jain, Shailendra Pratap - In: Journal of advertising 50 (2021) 3, pp. 290-298
Persistent link: https://www.econbiz.de/10012607901
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Drivers of cross-national variation in advertising spending : a longitudinal analysis of the effects of freedom and foreign direct investment
Kshetri, Nir; Alcantara, Lailani - In: Australasian marketing journal 24 (2016) 1, pp. 38-45
Persistent link: https://www.econbiz.de/10011484625
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Advertising, capital power and inbound FDI : evidence from developed and emerging markets
Petratos, Panagiotis; Badal, Ashour - In: Journal of emerging markets 17 (2012) 1, pp. 27-35
Persistent link: https://www.econbiz.de/10009737022
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Important determinants of foreign company performance in China : big data analysis
Wang, Chuang; Giouvris, Evangelos - In: The Chinese economy : translations and studies 52 (2019) 1, pp. 56-82
Persistent link: https://www.econbiz.de/10012181243
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Online advertising disclaimers in unregulated markets : use of disclaimers by multinational and local companies in the Brazilian toy industry
Veloso, Andres Rodriguez; Hildebrand, Diogo; … - In: International journal of advertising : the quarterly … 36 (2017) 6, pp. 893-909
Persistent link: https://www.econbiz.de/10011859137
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Exploring the influence of television sport on consumers' attitudes towards programme-embedded advertising using motivational responses generated by the game
Ahn, Dohyun; Cheong, Yunjae; Kim, Kihan - In: International journal of sports marketing & sponsorship 14 (2012/13) 4, pp. 326-342
Persistent link: https://www.econbiz.de/10010195351
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Foreign entry and firm advertising intensity : evidence from China
Sun, Sizhong - In: Review of industrial organization : RIO 45 (2014) 1, pp. 79-97
Persistent link: https://www.econbiz.de/10010390194
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Advertising in Taiwan
Liu, Jeanne - In: Advertising worldwide : advertising conditions in …, (pp. 245-270). 2001
Persistent link: https://www.econbiz.de/10001599406
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Attracting foreign direct investment : applying dunning's location advantages framework to FDI advertising
Wilson, Rick T.; Baack, Daniel W. - In: Journal of international marketing 20 (2012) 2, pp. 96-115
Persistent link: https://www.econbiz.de/10009564449